Telehealth: What Is It and Why You Need It

Technology has changed how we keep in touch with friends and family, stay up to date on news, buy goods and services, and much more. It also has the potential to improve the quality and accessibility of healthcare. Some medical practices have already started offering telehealth services. 

Telehealth” is a using technology to enhance health care, public health, and health education. It can refer to a wide range of health care fields, including dentistry, counseling, physical and occupational therapy, and more. It was initially used by NASA to monitor and record astronauts’ vital signs during space flights.

Telehealth Features

Telehealth is the use of devices and technology to manage one’s health care and access services remotely. It can quickly and affordably bring healthcare to inaccessible people, those with limited mobility, and people in emergency situations. Here are some of the elements of telehealth: 

  • A patient portal allows patients to check in for appointments, see test results, update and refill prescriptions, and more.
  • A patient portal can be connected to a personal health record (PHR) system. A PHR System is a collection of information about a patient’s health that they control and maintain. They can access it at any time with a computer, tablet or smartphone.
  • Remote Patient Monitoring (RPM) allows doctor’s to monitor a patient’s health with wearable devices. These devices record and transmit vitals such as blood pressure and glucose, lung function, heart rate, physical activity, sleep patterns, and more.
Wearable medical devices allow medical professionals to monitor a patient's vitals, activity, sleep pattern, and more.
  • These services also make it easier for a team of healthcare professionals to work together. Doctors can share exam notes, test results, and health history. They can respond electronically, conduct a virtual appointment, or request an in-person appointment.
  • Patients can speak with medical professionals about non-emergency issues via video conferencing or a phone call during virtual appointments.
Telehealth includes dental care, physical and occupational therapy, and more.

Revolutionary Potential

By offering telehealth to patients, medical centers are able to improve care, convenience, access, and sustainability.

  • Access: Patients can receive specialist care without having to travel or be transferred from their primary care facility. With the technology available today, patients who live in inaccessible areas no longer have to compromise on their health care.
  • Convenience: Allowing patients to check-in for appointments online reduces wait time. Virtual appointments will dramatically decrease the number of cancelled or missed appointments, and online check-in reduces wait times. Patients can also feel secure in their communication with their doctor, review summaries of past visits, and schedule future visits.
  • Care: Patients often go months without seeing their providers. RPMs can allow for earlier detection of complications. They can also monitor and identify patients who need to seek medical attention prior to in-person appointments. Additionally, chronic conditions can be more readily and efficiently managed resulting in higher quality care and outcomes as well as reduced costs.
    PHR’s can be helpful in emergency situations when emergency personnel need information regarding someone’s diagnoses, medications, allergies, and primary physician.
  • Sustainability: Providers, payers, and employers have started moving toward telehealth care solutions. They like the improved worker productivity from not having to take time off and travel to appointments, decreased medical costs, and clinician time savings that comes with it.

With a move toward combining health care and technology, it is important to advertise how your practice is keeping up with advances. So it may be time to rethink your marketing strategy to include more modern medias, or to include which telehealth options you have available. Need help? That’s why we’re here! Check out more information below about how we can help with your marketing strategy.

Facebook: 50 Interesting Stats

Facebook can be accessed on your mobile device

You probably already know quite a bit about Facebook and the benefits of including it in your marketing strategy. These specific stats show just how beneficial it can be, and can help you get started on Facebook marketing.

Financial Stats

1. Facebook’s initial public offering (IPO) raised $16 billion, making it the third largest in U.S. history, behind General Motors and Visa
2. Since 2012, the company has spent well over $22.4 billion buying competitors.
3. In the second quarter of 2020, the net income was $5.18 billion.
4. Mark Zuckerberg’s salary is only $1 a year.
5. However, Zuckerberg’s net worth is $98.5 billion.
6. Nearly 75% of high-income earners use Facebook.

Users and Demographics

7. Over the past 12 years, the number of active monthly users has increased from 100 million to 2.7 billion.
8. There were 2.47 billion Family Daily Active People (DAP) as of June 2020.
9. 46% of seniors use Facebook.
10. 95% of users access Facebook on their mobile device.

11. There are 1.79 billion daily active users.
12. 73% of users in the US access the platform everyday.
13. 93% of users access it each week.
14. A 2019 study shows 75% of women use Facebook.
15. The average user spends 35 minutes on Facebook.
16. Seniors are the fastest growing group on Facebook.
17. The average user has an average of 155 “friends.”
18. Women tend to have more “friends” than men.
19. According to Igloo’s 2019 State of the Global Digital Workplace report, 87% of people use Facebook to connect with their co-workers.
20. A Cowen and Company study showed 65% of users use Facebook to view photos.
21. Women tend to comment on and “like” more posts than men.

Marketing Statistics

22. Facebook’s share in the global digital advertising market is 19.7%.
23. In Q1 of 2020, Facebook brought in $17.44 billion in ad revenue.
24. Facebook’s potential reach of advertising is 1.9 billion.
25. As of 2018, 86% of marketers use Facebook Advertising.
26. Notably, 78% of American consumers have discovered products via Facebook.
27. The best day and time for posting to Facebook varies by industry.
28. There are 800 million monthly users of Facebook Marketplace.
29. The average engagement rate for Facebook page posts is 3.42%.
30. 140 million businesses use Facebook every month to communicate with prospective customers and employees, or to engage with their communities.
31. Facebook is considered the most important for B2B and B2C marketing by marketers.

Global Stats

32. Facebook is the world’s third-most visited site, after Google and Youtube.
33. Facebook is the 5th most downloaded free app in the App store and Facebook Messenger is 4th.
34. 7 out of 10 adults in the US use Facebook.
35. India has the most Facebook users at 290 million.
36. As of January 2020, 28.5% of the world population use Facebook.
37. There are more than 10 million groups on Facebook, which people use to connect to people with similar interests.
38. Facebook can translate 100 languages without using English Data. This means languages can be translated directly, rather than to English then the desired language.

Miscellaneous Stats

39. Users watch 85% of Facebook videos without sound.
40. Square Facebook videos get 35% more views than landscape.

41. Mobile-friendly videos generate higher engagement.
42. 5 billion comments are left on Facebook pages monthly.
43. Facebook-owned apps have a combined 16 billion downloads.
44. There are 120 million fake users on Facebook.
45. The most liked page is Facebook’s page with 215 million likes.
46. 80.4% of social referrals to ecommerce sites come through Facebook
47. Mark Zuckerburg started Facebook at the age of 19.
48. As of 2019, Facebook has 44,912 full-time employees
49. Facebook was the number one search term globally as of October 2019.
50. The “family” of Facebook products includes Facebook, Facebook Messenger, Instagram, and WhatsApp.


Whether you are starting from scratch or revamping, tackling social media marketing can be difficult and overwhelming. That’s where Beeman comes in! With our social media packages, we can help you increase engagement, expand your reach, and bring traffic to your website. Learn more below!

Instagram: What it is and Why You need it

Benefits of Social Media Marketing

Social media helps people stay up-to-date on news, find recommendations, connect with others, and stay entertained, and they take it with them everywhere they go. Whether it’s Facebook, Instagram, Twitter, or another platform, social media is a great way for current and potential patients to connect with your practice

What is Instagram?

Instagram is a free, easy to use social media platform with more than 1 billion monthly users. Users share photos and videos on their feed and stories to build a narrative. This makes it an ideal platform for building brand awareness. The platform now has many features that make it beneficial for businesses to include it in their marketing efforts.

Access Instagram from your cell phone

Getting Started

  • Use a business account to get access to additional features including Insights, ads, Shopping, and the option to include contact information and a CTA button on your profile.
  • Define your goal(s) and audience(s). In the last 4 years, the number of users in the 50- to 64-year-old demographic has increased.
  • Optimize your profile including your name, profile photo, username (handle), website, category, contact info, and CTA button.
  • Explore the available insights that analyze the performance of your posts.

Why You Need Instagram

Instagram is a visual medium so you need to create visually compelling content. This can include behind-the-scenes posts, quote/text-based images, instructional posts, and videos. Once you’ve created your content, you need to write great captions. The caption should be relevant, entertaining or informative, compelling, and on-brand. You can also include hashtags, which increase your visibility and discoverability.

Search Instagram using hashtags and handles.

Instagram Stories are great for encouraging follower interaction. They can include polls, reactions, videos, and products. Followers expect stories to be rawer than posts on your feed. They are visible for only 24 hours, but you can extend this by creating highlight albums. Highlights show up right under your bio and provide potential followers with information about your business and why they should follow you.

You can showcase your products with Instagram Shopping. This feature allows you to sell products directly from posts and Stories. 83% of users have used Instagram to discover new products.

Partnering with an influencer can help you reach a new audience. The easiest way to do this is to invite an influencer to take over your account for a set period of time, also known as an Instagram takeover. You can also run an Instagram ad to expand your reach.

Engage with others and they will engage with your posts more. Respond to comments on your posts and interact with popular accounts in your niche to make yourself visible in a non-promotional way.


Managing multiple social media platforms can be overwhelming. It’s important to consider the audience and best practices for each. Don’t know where to start on your social media marketing? Don’t worry! We can help you set up an account, create content, optimize post engagement, and boost posts.

Twitter: What it is and Why You need it

Facebook, Snapchat, Instagram, Skype, YouTube, Twitter, Pinterest, Linkedin

Benefits of Social Media Marketing

In 2020 social media is part of nearly everyone’s life in one way or another. Thanks to smartphones, people can access their social media from anywhere at any time and connect with people across the world. Many people turn to social media when looking for recommendations and reviews for businesses. Whether it’s Facebook, Instagram, Twitter, or another platform, social media is a great way for current and potential patients to connect with your practice

What is Twitter?

Twitter is a free, easy to use social media platform with 330 million monthly users. The platform is made up of hashtags, user accounts, retweets, polls, and more. Users follow hashtags and accounts to stay up-to-date on topics they’re interested in. They can also contribute to the conversation by retweeting and adding comments.

How is Twitter Helpful?

Connect with a younger audience. While most Facebook users are seniors, 63% of Twitter users are between the ages of 35 and 65. Diversify your marketing efforts and reach a different audience than you do with Facebook or print marketing efforts.

Keep the discussion going. Twitter allows for conversational, casual, and quick interactions. Using specific hashtags for a series of tweets helps people track conversations and topics. This is helpful for promotions or events. Followers can find information easily in one place by following the related hashtag.

Reach beyond your followers. Sometimes using a common hashtag can drive interactions with your tweets and generate leads. For example, if your practice publishes a motivational post each Monday, add #MotivationalMonday to the tweet. The tweet will then appear on the feeds of your followers and people who follow that hashtag.

Direct traffic to your website. Not only can tweeting build awareness of your practice, but it can also make the content on your website more accessible and sharable.

Managing multiple social media platforms can be overwhelming. It’s important to consider the audience and best practices for each. Don’t know where to start on your social media marketing? Don’t worry! We can help you set up an account, create content, optimize post engagement, and boost posts.

Facebook: What it is and Why You need it

Benefits of Social Media Marketing

In 2020 social media is part of nearly everyone’s life in one way or another. Whether it’s Facebook, Instagram, Twitter, or another platform, social media is a great way for current and potential patients to connect with your practice on a personal, yet casual, level. 

What is Facebook?

Facebook is a free, easy to use platform that connects users with shared interests to each other. It also allows users to connect with businesses and recommend them to friends. It is one of the largest platforms, with 2.7 billion monthly users. This means it’s likely most of your patients are already on Facebook, and so are many potential patients. The majority of users are adults and are active multiple times a day. Studies also show user activity increases with age

How is Facebook Helpful?

By maintaining a Facebook business page, patients can market on your behalf. They can leave reviews, “check-in” at your practice, and share your page with friends and in groups. This helps potential patients find and connect with you. They can see what others have said about your practice and services and even explore your website.

Creating posts can make content on your website or blog more accessible and sharable, build awareness, and generate leads. You can utilize images, short or live videos, polls, and stories to create conversation and interest around your practice. Users can engage with your posts by liking, sharing, and commenting on them. You can even boost posts (and your page!) to get more engagements and followers.

Don’t know where to start on your social media marketing? Don’t worry! We can help you set up an account, create content, optimize post engagement, and boost posts. Learn more about our social media services!