Your social pages are living entities, and should change and grow accordingly. While the popular saying “Content is King” still rings true, fresh content always perform better. There are many benefits to posting fresh, new content on a regular basis. Each content update affects how users and search engines interact with your pages. Fresh, engaging content will bring new visitors to your site and keep old visitors coming.
Keep Your Audience Interested
Internet users rely on websites and social pages to provide interesting, up-to-date, and relevant information. Users develop a sense of loyalty to the websites they visit on a regular basis for this information. However, loyalties will shift if the website is not updated regularly. Keep current subscribers updated, and provide information to convert new visitors to customers. Even modifying existing content will give your website the deserved freshness.
Using an RSS feed updates subscribers each time new content is published to your website. Audience engagement helps in developing long term relationship with users and securing returning traffic, adding value to your site.
Of course just publishing new articles and photos does not necessarily ensure your site will build the kind of loyal readership that reliably returns day after day. The fresh content has to be valuable in the eyes of the visitor, meaning it is informative, entertaining, and unique.
More Traffic to Social Pages
Provide useful, insightful information about your industry and people will engage with your company and share your posts. This will ensure people are talking about your brand and visiting your website.
More Indexing of Content
Search engines use web crawlers to “index” a site based upon a number of algorithmic factors determined by the search engine company. For instance, a site may be indexed based on the number of incoming links to the site, number and type of subject keywords used, and how often a site is updated. The more frequently you update your website, the more frequently a search engine will index your website. This means you’ll have more opportunities to achieve higher rankings based on the content. Static websites are those that don’t have frequent changes, and are considered dead or stale by search engines.
Organic Keyword Optimization
When you update your site on a regular basis, you create opportunities to utilize organic keyword optimization that will result in an improved position in the search results. Fresh content improves keyword optimization since you can include the best, most relevant keywords to boost your website’s rank. Place keywords naturally on relevant pages to drive keyword optimization and SEO.
Be an Authority on Content
The end goal for every company should be to become the “Industry Authority”. Companies become an industry authority through a loyal reader base and high search engine results. Reaching this status requires frequent updates in addition to fresh content along with exceptional organization. As an authority figure, you and your company stand to benefit a great deal from the improved credibility that accompanies this newfound position as an expert or authority on a particular subject.
Add informative, valuable content on your website related to your industry and your website will enjoy greater authority potential. The more authority you have on a subject, the more likely customers are to purchase from you. Social media platforms are a great place to begin building authority on a topic. Learn more about how Beeman can help you tackle social media and website management by clicking the button below!