Fresh Content: The Importance of Updating Social Pages

Your social pages are living entities, and should change and grow accordingly. While the popular saying “Content is King” still rings true, fresh content always perform better. There are many benefits to posting fresh, new content on a regular basis. Each content update affects how users and search engines interact with your pages. Fresh, engaging content will bring new visitors to your site and keep old visitors coming.

Keep Your Audience Interested

Internet users rely on websites and social pages to provide interesting, up-to-date, and relevant information. Users develop a sense of loyalty to the websites they visit on a regular basis for this information. However, loyalties will shift if the website is not updated regularly. Keep current subscribers updated, and provide information to convert new visitors to customers. Even modifying existing content will give your website the deserved freshness.

Using an RSS feed updates subscribers each time new content is published to your website. Audience engagement helps in developing long term relationship with users and securing returning traffic, adding value to your site.

Of course just publishing new articles and photos does not necessarily ensure your site will build the kind of loyal readership that reliably returns day after day. The fresh content has to be valuable in the eyes of the visitor, meaning it is informative, entertaining, and unique.

Your audience can view content on your social pages from any device.

More Traffic to Social Pages

Provide useful, insightful information about your industry and people will engage with your company and share your posts. This will ensure people are talking about your brand and visiting your website.

More Indexing of Content

Search engines use web crawlers to “index” a site based upon a number of algorithmic factors determined by the search engine company. For instance, a site may be indexed based on the number of incoming links to the site, number and type of subject keywords used, and how often a site is updated. The more frequently you update your website, the more frequently a search engine will index your website. This means you’ll have more opportunities to achieve higher rankings based on the content. Static websites are those that don’t have frequent changes, and are considered dead or stale by search engines.

Review how well each social page did on a regular basis.

Organic Keyword Optimization

When you update your site on a regular basis, you create opportunities to utilize organic keyword optimization that will result in an improved position in the search results. Fresh content improves keyword optimization since you can include the best, most relevant keywords to boost your website’s rank. Place keywords naturally on relevant pages to drive keyword optimization and SEO.

Be an Authority on Content

The end goal for every company should be to become the “Industry Authority”. Companies become an industry authority through a loyal reader base and high search engine results. Reaching this status requires frequent updates in addition to fresh content along with exceptional organization. As an authority figure, you and your company stand to benefit a great deal from the improved credibility that accompanies this newfound position as an expert or authority on a particular subject.

Add informative, valuable content on your website related to your industry and your website will enjoy greater authority potential. The more authority you have on a subject, the more likely customers are to purchase from you. Social media platforms are a great place to begin building authority on a topic. Learn more about how Beeman can help you tackle social media and website management by clicking the button below!

Email Marketing: What It Is and Why You Need It

Whether it’s Gmail, Yahoo, or another service, email has become a large part of daily life. There are 3.9 billion email users worldwide. Therefore, it is a great resource for marketers to tap into.

Email marketing is promoting products or services and developing relationships with customers or clients via email. The three main objectives are building loyalty, trust, or brand awareness. This includes sending promotions, business updates, or surveys.

Types of Emails

There are two main types of emails when it comes to email marketing. Transactional emails are triggered by a customer’s action with a company. This includes password resets, order confirmation, newsletters, and receipts. Their main purpose is to provide information regarding the action that triggered it. Direct emails involve sending an email solely to promote a message, product, or sale.

Benefits of Email Marketing

People use email for news, purchasing and tracking goods, managing subscriptions, and more. Email marketing can add to your print marketing efforts. It has become increasing popular with companies for several reasons:

Use email marketing to encourage purchases, promote new products and services, and gain insight into customer's behavior.
  • It is much more cost-effective and faster than traditional mail. Email campaigns don’t take as long to plan or produce, and can be sent out at a specific time.
  • Customize and personalize campaigns to create targeted content. Emails that include the recipient’s name in the subject line have a higher clickthrough rate. You can also target your audience to optimize open rates and engagement.
  • Gain insight by sending surveys to receive customer feedback. Email service providers (ESP) provide reports on which links are clicked, how many times an email is opened, and who opened it.
  • Improve sales with promotions, automated emails, new product announcements, and more. 59% of people say marketing emails influence their decision to purchase.
  • 73% of millennials prefer updates from businesses to come via email.
  • Email campaigns can also direct traffic to your site with a Call To Action (CTA). The CTA could be

Drawbacks of Email Marketing

However, there are some downsides to email marketing. You need permission send emails to your customers.

  • As of mid-2016, email deliverability is still an issue for legitimate marketers. In the U. S., legitimate email servers average a delivery rate of 73%.
  • On average, people receive 90 emails per day. Personalize the subject line to keep your email from being lost in the inbox.

There are many elements that go into a successful email campaign. That’s where Beeman can help. To learn more about how Beeman can jumpstart your email marketing strategy, check out our Email Marketing Services.