With more and more people going online for shopping and advice, now is the perfect time to expand your social media marketing efforts. There are the obvious, such as Facebook and Instagram. Recently, LinkedIn has become more than just a recruiting network; it has also become a hub for generating and converting leads.
General LinkedIn Facts
The network officially launched on May 5, 2003: nine months before Facebook. This makes it the oldest major social network still in use today.
LinkedIn is available in 24 languages. This allows many global users to access the network in their native language.
It is the most trusted social network in the U.S. 73% of users at least somewhat agree that LinkedIn protects their privacy and data. Compare that to just 53% for Facebook.
The platform is 277% more effective at generating leads than Facebook and Twitter.
LinkedIn User Facts
The platform has 722 million members. Of those, 675 million are active on a monthly basis. It’s not the largest of the social networks, but with a specific business focus, it’s an audience worth noticing.
57% of users connect on a mobile device.
There are 174 million users in the U.S.
57% of users are men, and 43% are women.
LinkedIn Live streams increased by 437% in 2020.
There are 9 billion content impressions every week. The opportunity to be seen most definitely exists if you share content consistently.
Posts with images get 2x higher engagement. Larger images do even better, with 38% higher click-through rates than other images. They recommend 1200 x 627 pixels.
Users are 20x more likely to re-share a video post. If you want other members to help spread your message for you, video is the way to go.
LinkedIn saw a 55% increase in conversations among connections in 2020.
Employees are 14x more likely to share content from their employers than other types of content.
LinkedIn Advertising Facts
An ad on LinkedIn can reach 13% of the world’s population.
LinkedIn’s ad reach grew by 25 million people in Q4 2020. That’s a 3.5% increase from Q3.
Ads offer more than 200 targeting characteristics. From education to interests, there are plenty of ways to make sure your ad matches the right audience.
Brands get 7x more reactions and 24x more comments on LinkedIn Live streams than regular video. That high comment rate shows people are engaged during the live video stream and waiting to interact with the participants.
Companies that post weekly see a 2x higher engagement rate. Research shows that the best day to post on LinkedIn is Wednesday for B2B brands, or Monday and Wednesday for B2C brands.
Companies with a complete, active LinkedIn Page see 5x more page views. They also get 7x more impressions per follower and 11x more clicks per follower.
Adding LinkedIn to your digital marketing strategy is extremely beneficial for many more reasons. However, it can be daunting and overwhelming to add another social network to your efforts. That’s where our digital marketing experts at Beeman can help you. We will work with you to create engaging content that will generate leads and sales. To learn more about the various services we offer, simply click the button below!
Email marketing is the basis of any strong digital marketing strategy. Some may argue that it is no longer relevant with the boom of social media, but it is still one of the largest markets and preferred method of communication for many.
Emailing current patients allows you to notify them of upcoming promotions, updates on policies and practices, if they’re due for a checkup, and much more. You can also send quarterly surveys. If it is potential patients you are emailing, you may chose to instead include limited time offers, a short message from the leading practitioner, or reviews left by previous patients.
However, before you start creating the perfect email campaign, you need to collect email addresses from current and potential patients.
How To Collect Patient Emails
Facebook Ads is one of the most popular tools for collecting patient emails. They are relatively less expensive, results are seen earlier, and your target customers are easier to reach. Many businesses who used Facebook Ads to collect emails achieved good revenue through their email marketing campaigns afterwards. Facebook Ads are ideal for small businesses that normally struggle to reach a large number of audiences.
Many websites are using opt-in pop-ups to get emails for email marketing campaign. The pop-up opens shortly after someone navigates to your website. It should be attractive (users should see a big benefit to provide their emails), well-timed and well-positioned. You can ask customers to provide their email in exchange for relevant tips, an offer, or newsletter.
The easiest way to collect emails is to add a subscription bar to your website. It may seem like the most obvious, which is why it can be easily overlooked. People who are perusing your website should be able to easily sign up for updates from any pages.
Of course there are many other ways to collect patient emails, so be sure to look into each one for what is best for your practice and marketing strategy.
Not sure where to start with email marketing? Don’t worry – that’s what Beeman is here for! Our marketing experts work with you to create a BUZZ page. This unique landing page allows for opt-in pop-ups, click tracking, and analytics that help turn leads into sales. Click below to learn more about the different services we offer and how they can benefit your practice!
As the digital world becomes a larger part of daily life, consumers turn to the internet for recommendations. They turn to search engines and review websites for suggestions on restaurants, vendors, businesses, and more. Customers can leave reviews for businesses and their products or services. Potential customers use these reviews to decide which business
Benefits of Online Reviews
Reviews help your company establish anonline reputation. In fact, one of the worst things a business can do is ignore their online reviews and social posts. The biggest mistake of all a company can make is not participating in helping to shape the conversation about their company online.
Poor reviews give you the opportunity to identify what needs improving and to learn and develop from your weaknesses. You can see where your business is falling short and remove common roadblocks in the customer journey. There is always room for improvement!
Positive reviews can also be extremely eye opening and helpful. They showcase your strengths, from employees who rock at customer service to favorite products or services. Sharing these “wins” with your employees will boost morale and make them feel appreciated.
One of a marketer’s main goals is to improve click-through rates (CTR). A 2017 study showed 56% of consumers click on businesses with online reviews. Have the cashier or receptionist remind customers to leave a review. Or, set up an automated email to be sent a day or two after their visit and ask them to provide you with feedback.
One of the most obvious benefits of reviews is how they help build trust with potential clients. By engaging with negative and positive reviews online, your conversations become public. Searchers will see these exchanges between you and past customers, and they will feel confident that you care about your clients and their experience.
What About Negative Reviews?
The key to making negative reviews benefit your business is how you handle them. Poor reviews are a great opportunity for reps or managers to follow up with customers to determine what can be done to make it right. They can be used to craft personalized responses geared to specific problems. This makes your customer service team appear more invested in your customers’ goals, which results in fewer negative reviews and increased customer retention.
Online Review Sites
There are many websites you can use to collect customer reviews. The top sites for reviews for any type of business are Google My Business, Facebook, Yelp, BBB, Yellowpages, and Your Own Website. When you receive an exceptional review, feature it on your website and share it on your social media. You should be proud of the great work you are doing and celebrate it. Don’t just pat yourself on the back; make sure your followers and potential clients know how happy current customers are.
Have questions about where to start, how to go about collecting customer reviews, and making them easily accessible for potential customers? That’s where Beeman Marketing comes in! Our experts will work with you to put together a strategy specifically for your practice. Click below to learn more about our different services.