HIPAA: The Cost of Not Being Compliant

HIPAA stands for the Health Insurance Portability and Accountability Act of 1996. This act established national standards to protect private and sensitive patient health information.

It give patients more control over their health information, including how it is used and released. Patients are more trusting of practices that uphold these standards. It also is required for practices to do business with healthcare organizations.

How to Become HIPAA Compliant

There are no shortcuts to becoming HIPAA compliant. There are many protocols and safeguards you must implement to ensure the confidentiality and integrity of protected health information.

To become compliant, you will need to study the full text of the 1996 Act and apply those rules to your own business. This can be a daunting task.

It is strongly recommended that you work with a third-party HIPAA compliance solution provider to help you become compliant and confirm that your policies, procedures, and practices are in line with protocol.

HIPAA assessments should be done regularly by a third party entity.

Certifying Compliance

Vendors interested in working with healthcare organizations are required to provide reasonable assurances that they are aware of the requirements of the act. This includes proper training for all staff and appropriate privacy and security on technology that will be used in connection with ePHI.

There is no official HIPAA compliance certification federal and state regulators recognize. However, there are companies that can review your practice. Obtaining a certification confirms that the standards have been met. Having one of these certifications reassures prospective clients that their information will be secure.

Third-party audits can also identify any issues, so you can address deficiencies and avoid penalties for noncompliance.

HIPAA compliance is an ongoing process and efforts must continue to ensure that safeguards remain effective.

It can be difficult to create a HIPAA compliant marketing campaign targeted at potential patients. That’s where Beeman Marketing comes in. We can work with you to design unique emails and letters that are effective, while remaining compliant. If you would like to learn more about how Beeman can help revitalize or jumpstart your marketing efforts, click below!

Pinterest: What Is It and Why You Need It

When most people think about Pinterest, they think about recipes, house improvement DIYs, and inspiration. However, it is an untapped social media marketing resource.

Pinterest is one of the largest visual search engines. Users can search for new products, brands, tips and tricks, and more. It’s a great resource for driving website traffic and boosting online sales.


Creating posts, called ‘pins,’ is extremely easy; you can create and edit them on the Pinterest app and website. There are also many tips and tricks to help you get started. Every Pin includes an image or video, plus a link to your site or store. You can create videos to show off features of products or share tutorials.

You can connect a product feed, which turns each product into its own Pin.

Get Discovered on Pinterest

There are multiple ways for users to discover and save new pins. The home feed shows new pins each time it is loaded. These featured pins are recommended based on pins that they saved previously. Users can also use keyword and visual searches to find similar or tagged pins. The final way to discover new pins is through related pins. These can be viewed by clicking on a favorite and scrolling down, or will load in the feed near a recently saved pin.

Pin Tips

  • Create new content regularly. For a steady stream of content, a new Pin should be created and posted at least once a week.
  • Schedule your Pins for optimal days and times. Pinterest has a scheduling tool you can use if you don’t already have a social media publishing software. (We use Hootsuite to schedule all our social media posts from the same website.)
  • Make every Pin actionable by adding a URL that drives traffic back to your site.
  • Give boards clear and descriptive titles such to optimize search results and organization.
Pinterest uses visuals such as graphs, pictures, and videos to grab the attention of users.
  • Brand your profile with a descriptive bio, profile picture, verified website
  • Determine your content strategy, such as publishing schedule, material, and SEO
  • Join community boards to interact with potential customers and other influencers. You can see what other practices are doing, and what is working for them.

There are many elements that go into a successful social media marketing strategy. That’s where Beeman can help. To learn more about how Beeman can heal you get started with a strong strategy or revitalize your social media accounts, check out our Social Media Services.

Direct Mail: Upcoming Deadlines

April deadlines bring May leads! Beeman Marketing can add help revamp your direct mail marketing efforts with one of our many spring designs. Stand out with bright colors, fresh designs, and handwritten elements. That’s right – an actual person can handwrite elements of your mail piece. Check out some of our samples today!

Deadlines for April direct mailings are quickly approaching. Below are just some of our spring and summer samples. We would love to connect with you to chat about setting up a Direct Mail campaign, show you more samples, and share more about our services. Reach out today!

Promo WeekDeadline
May 3 – 7, 2021April 9, 2021
May 10 – 14, 2021April 16, 2021
May 17 – 21, 2021April 23, 2021
May 24 – 28, 2021April 30, 2021
May 31 – June 4, 2021May 7, 2021
We have a variety of Spring designs to match your needs.
Leads will spring up with these mailers!
Potential patients will love receiving a bright piece like this in the mail.