How to Target Seniors With Your Hearing Aid Marketing

As an audiology practitioner, creating connections within your community is vital for the success and growth of your practice. One valuable demographic to focus on is seniors, who often face hearing-related challenges and can greatly benefit from your services!  There are approximately 47 million seniors living in the United States currently, and that senior population […]

Spring Marketing Strategies

As we look ahead into the spring, incorporating new strategies and some of the latest trends into your marketing strategy is essential in order to remain competitive!  From AI-driven automation to increased personalization tactics, there are a variety of strategies that you can combine with your current marketing to have the maximum impact. Some new […]

Stay Ahead of the Curve: Marketing Trends to Look Out For in 2023

The marketing world is constantly evolving and new trends emerge each year. As we dive into 2023, it’s important to look ahead at the most promising marketing trends that could shape the industry in the coming years.  From leveraging artificial intelligence to utilizing advanced data analytics, here are some of the top marketing trends to […]

Healthy Aging Month Marketing

September is Healthy Aging Month, an annual occurrence intended to focus national attention on the positive aspects of growing older and ways to maintain all aspects of good health as we age. The message of Healthy Aging Month is that everyone can take charge of their overall well-being by taking steps to age with a […]

Over-The-Counter Hearing Aids – What They Mean for Your Hearing Care Practice

Over-the-counter (OTC) hearing aids for mild-to-moderate hearing problems will hit the market later this fall.1 This means millions of Americans will now be able to buy hearing aids without a prescription or licensed professional at stores, pharmacies, and online.  OTC hearing aids are meant to be less expensive than professionally fitted hearing aids. One goal […]

Marketing for Grandparents Day 

Looking for a new theme to spice up your regularly scheduled marketing?  While everyone knows Mothers and Fathers’ day can be huge for retailers selling cards, gifts, or flowers, National Grandparents Day is a less celebrated holiday that is often overlooked This holiday takes place every year on Sunday after Labor Day, and while people may […]

Best Practices for Customer Interactions

Positive customer interactions and customer satisfaction are essential to every business. How you handle your communication with your customers can make or break your brand the reputation of your practice! No matter how great the products you carry are or the variety of services you offer, if your customer service is poor and your interactions […]

Understanding Consumer Behavior

Consumers are powerfully influenced by their emotions and environmental cues, as well as by the differences in options that are presented to them. By becoming more aware of these biases, we can develop a better pattern of thinking and more effective marketing.1 Consumer behavior refers to the study of what causes individuals and organizations to […]

Establishing Trust in Your Business and Brand

Establishing trust in your business and brand can seem like a confusing or daunting task, but is imperative for success! In business, establishing trust is what helps build positive customer relationships and later translates to sales. If you can get people to trust your brand, you gain long-term customer loyalty and establish the longevity of […]

Common Content Creation Mistakes

Content marketing is a strategic marketing approach focused on creating and distributing relevant online content for a clearly defined target audience.1 Companies of all sizes across various industries turn to content to foster brand awareness, educate audiences, and generate revenue.  Content marketing revenue reached nearly 66 billion U.S. dollars in 2022, and according to the […]