Black Friday and How to Manage Last-Minute Marketing

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Black Friday – the Friday following Thanksgiving known to many Americans as a day full of big discounts and exclusive Holiday sales promotions that mark the beginning of the holiday shopping season.

Spending for this Holiday season is expected to be BIG, with the sales total steadily climbing over the years. Holiday spending has the potential to shatter previous records, as the National Retail Federation forecasts that holiday sales during November and December 2021 will increase anywhere from 8.5 percent to 10.5 percent above 2020 numbers to a total of between $843.4 billion and $859 billion.1

These numbers, which exclude automobile dealers, gasoline stations, and restaurants, compare with a previous high of 8.2 percent in 2020 to $777.3 billion and an average increase of 4.4 percent over the past five years.1

With all this sales potential, it’s important to have a strategic plan in place for your hearing care business so you don’t miss out!  While ideally your marketing for this time would have been prepped weeks or months in advance, it’s not too late to draw in customers on the hunt for a holiday hearing aid offer.

Digital marketing campaigns (unlike print) can be scheduled at the very last minute and can still yield considerable results. Two great last-minute options for any business are Facebook and Google ads

Among Americans 65 and older, 46% use Facebook2 meaning that for hearing care business owners especially, this is a great way to reach your targeted age demographic. Check out our Black Friday Facebook ad template here!

Two great last-minute options for any business are Facebook and Google ads. 

Google ads are another great last-minute option. Google Ads are one of the best tools for lead generation. If your campaigns are set up properly, it has the potential to send extremely targeted leads to your website, opt-in form, or other online property.³
Google ads also have the potential to reach a wide range of users, 𝗜𝘁’𝘀 𝗲𝘀𝘁𝗶𝗺𝗮𝘁𝗲𝗱 𝘁𝗵𝗮𝘁 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝘀𝗲𝗮𝗿𝗰𝗵 𝗲𝗻𝗴𝗶𝗻𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀 𝟱.𝟲 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝘀 𝗲𝘃𝗲𝗿𝘆 𝘀𝗶𝗻𝗴𝗹𝗲 𝗱𝗮𝘆, with most people performing three or more searches each day.⁴
With either Facebook or Google ads, you still have time to offer something special to customers, especially if you consider extending your Black Friday marketing past the day or week itself and catching all the latecomers still searching for deals.

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Interested in a last-minute Black Friday campaign for your hearing care practice? We can help! 𝗦𝘂𝗯𝗺𝗶𝘁 𝗼𝘂𝗿 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗽𝗿𝗼𝗺𝗼 𝗳𝗼𝗿𝗺 𝘁𝗼 𝗴𝗲𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱!

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