Black Friday – the Friday following Thanksgiving known to many Americans as a day full of big discounts and exclusive Holiday sales promotions that mark the beginning of the holiday shopping season.
Spending for this Holiday season is expected to be BIG, with the sales total steadily climbing over the years. Holiday spending has the potential to shatter previous records, as the National Retail Federation forecasts that holiday sales during November and December 2021 will increase anywhere from 8.5 percent to 10.5 percent above 2020 numbers to a total of between $843.4 billion and $859 billion.1
These numbers, which exclude automobile dealers, gasoline stations, and restaurants, compare with a previous high of 8.2 percent in 2020 to $777.3 billion and an average increase of 4.4 percent over the past five years.1
With all this sales potential, it’s important to have a strategic plan in place for your hearing care business so you don’t miss out! While ideally your marketing for this time would have been prepped weeks or months in advance, it’s not too late to draw in customers on the hunt for a holiday hearing aid offer.
Digital marketing campaigns (unlike print) can be scheduled at the very last minute and can still yield considerable results. Two great last-minute options for any business are Facebook and Google ads.
Among Americans 65 and older, 46% use Facebook2 meaning that for hearing care business owners especially, this is a great way to reach your targeted age demographic. Check out our Black Friday Facebook ad template here!