Creating a New Year’s Promotion for Your Practice

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With the New Year right around the corner, practice owners and patients alike are busy with all the Holiday festivities happening. Even if you missed the deadline to send out print mail marketing, don’t panic, there’s still time to plan some great digital New Year’s Promotions for your practice! A few great last minute ideas include:  

New Year’s email campaign – Even if you don’t have a specific sale or deal planned for the holiday, you can still use this time as an opportunity to be seen and reach out to your patients with a “Happy New Year” email wishing them the best. This is also a great time to share a personalized message stating how thankful you are for your customers and how much you appreciate them. Check out our email marketing services! From now until December 31st, 2021 we’re offering our own promotion of 10% off one (1) HIPAA-compliant email marketing campaign.

Social media giveaway– In the holiday spirit, a giveaway is a perfect way to give back to your patients and show your appreciation. They’re not only fun and engaging, but also a great cost-effective way to extend your social reach. Giveaways help you generate leads, engage your customers and increase your overall reach, all at the same time! In fact, giveaways have a conversion rate of almost 34%, which is higher than other content types.1

Social media is one of the best platforms for a giveaway, with Facebook in particular having the most users and potential for engagement. Make a holiday-themed post for followers to “like and share” and then feature a giveaway item with a date the giveaway winner will be selected. 

New Year’s resolutions post – Another social media-based promotion is a simple New Year’s resolution post on your social media page. Have followers comment on their top resolution or resolutions for the year, and then feature some of the best responses on your page. This is another great way to increase engagement and have a fun way for your customers to interact on your page.

Giveaways help you generate leads, engage your customers and increase your overall reach, all at the same time!

𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗵𝗲𝗮𝗹𝘁𝗵 𝗮𝗻𝗱 𝘄𝗲𝗹𝗹𝗻𝗲𝘀𝘀 – One of the most consistent New Year’s resolutions is health. In 2021, 𝟭𝟴𝟴.𝟵 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗮𝗱𝘂𝗹𝘁 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻𝘀 (74.02% of the population) said they were determined to learn something new, make a lifestyle change or set a personal goal in an effort to better themselves, a 15.17% increase from the previous year.²
You can incorporate health into an email campaign or social media posts and promotions, or use it as a stand-alone focal point for promoting your practice into the New Year. We’ve all heard the phrase “New Year, New You” but what about “𝗡𝗲𝘄 𝗬𝗲𝗮𝗿, 𝗕𝗲𝘁𝘁𝗲𝗿 𝗛𝗲𝗮𝗿𝗶𝗻𝗴 𝗛𝗲𝗮𝗹𝘁𝗵?!”
This would also be a great opportunity to remind patients about the importance of 𝘆𝗲𝗮𝗿𝗹𝘆 𝗵𝗲𝗮𝗿𝗶𝗻𝗴 𝗲𝘅𝗮𝗺𝘀 and highlight the importance of hearing health for overall health and wellness.

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Sources: 1. https://outgrow.co/blog/stats-giveaways-contests 2. https://www.finder.com/new-years-resolution-statistics