With the New Year right around the corner, practice owners and patients alike are busy with all the Holiday festivities happening. Even if you missed the deadline to send out print mail marketing, don’t panic, there’s still time to plan some great digital New Year’s Promotions for your practice! A few great last minute ideas include:
New Year’s email campaign – Even if you don’t have a specific sale or deal planned for the holiday, you can still use this time as an opportunity to be seen and reach out to your patients with a “Happy New Year” email wishing them the best. This is also a great time to share a personalized message stating how thankful you are for your customers and how much you appreciate them. Check out our email marketing services! From now until December 31st, 2021 we’re offering our own promotion of 10% off one (1) HIPAA-compliant email marketing campaign.
Social media giveaway– In the holiday spirit, a giveaway is a perfect way to give back to your patients and show your appreciation. They’re not only fun and engaging, but also a great cost-effective way to extend your social reach. Giveaways help you generate leads, engage your customers and increase your overall reach, all at the same time! In fact, giveaways have a conversion rate of almost 34%, which is higher than other content types.1
Social media is one of the best platforms for a giveaway, with Facebook in particular having the most users and potential for engagement. Make a holiday-themed post for followers to “like and share” and then feature a giveaway item with a date the giveaway winner will be selected.
New Year’s resolutions post – Another social media-based promotion is a simple New Year’s resolution post on your social media page. Have followers comment on their top resolution or resolutions for the year, and then feature some of the best responses on your page. This is another great way to increase engagement and have a fun way for your customers to interact on your page.
