Want to improve your online visibility and drive more potential patients to your practice’s website? We recommend taking a look at your SEO ranking! Your rating has a direct impact on your practice’s online visibility and your digital marketing overall!
Web users rely on search engines like Google to find practices that offer the right products and services for their unique needs. Studies show that a whopping 75% of Internet users never scroll past the first page of search results, which means you’ll need to get your practices listing high-up on search page results in order to capture people’s attention.1
Without taking the extra steps necessary to ensure your SEO ranking is strong, your audiology business is not guaranteed to show up in search results. We’ve compiled a list of some of the top ways to improve your SEO:
Properly Format Your Website Pages
This includes consistent branding, appealing design, having an intuitive menu, and unified font size and typography.
The layout should be organized and uncluttered. You can utilize white space to break up long chunks of text and images, videos, or graphs to help explain the points you’re addressing in your content.
Make Sure Your Site Is Mobile-Friendly
Recent studies show that almost 60% of Google searches come from mobile devices.2 This means that it’s incredibly important to ensure that you optimize your website for mobile.
Decrease Load Times
Your search rankings are also influenced by your website’s speed. Visitors won’t want to wait around for slow-loading websites, so if it takes more than a few seconds for them to load, you will probably see significant bounce rates.
Increasing page speed can increase conversions in addition to organic performance.
Incorporate Relevant Keywords
Keywords are used by users who conduct topic-specific Google searches. To ensure that your website’s content shows up in the search results, make sure to incorporate relevant keywords.
Even though you should include relevant keywords in your text, you should only do so in essential or natural places. A balance needs to be achieved between adding relevant keywords and avoiding or throwing in keywords inorganically, known as “keyword stuffing.” Stuffing your content with keywords not only irritates your readers and lowers Google rankings, it also makes your writing difficult to read.
Create Quality Content:
Since content is the means by which you reach and interact with people, it plays a crucial role in SEO. It’s crucial to understand your angle and create content that works.
Content today must be high quality, entertaining, relevant, and shareable.
Once you have done Keyword Research to identify relevant keywords to use, you can create content based on those keywords.