Even if you understand how important reviews are for the success of your business (check out our blog post How Reviews Can Help You Sell More Hearing Aids) it can still be challenging to navigate the many different review sites out there and pinpoint exactly which review sites to focus on. Luckily, we’re here to help! We’ve compiled a list of what we think are the five most important review websites for audiologists and hearing care practice owners.
Google Business Profile: (formerly Google My Business)
Google Business Profile is one of the best free tools that can be used to promote and personalize your business information. Google is one of the most well-known search platforms and performs over 3.5 billion searches a day, with most search’s then leading customers to read reviews.1 By providing your address, opening hours, phone number, and appointment page you can easily connect with customers and make your business easy to find for those looking for a product or service that you provide. It sets an immediate first impression for searchers who see your business’s essential info and reviews listed on the right-hand side of the interface. 1 On Google Business Profile you can easily reply to public customer reviews, building trust with new and returning customers.
Facebook is by far the most popular social media platform today, With over 2.7 billion monthly active users. Facebook reviews are essential for every business since potential customers often visit local businesses on social media to consult online reviews before they consider making a purchase or scheduling an appointment. These days, customers tend to leave recommendations publically more than they review businesses by messaging, which can work to your benefit.2
Since being founded in 2004, Yelp still leads the pack at more than 178 million unique visitors every month. According to Yelp’s own data, the top three reviewed business categories are home and local services, restaurants, and shopping, making up 52% of the total categories covered.
The Better Business Bureau:
The Better Business Bureau is one the oldest review sites still popular today. The Better Business Bureau sometimes referred to as the “BBB” was established in 1912, and has been a vital part of the business community since that time. The Better Business Bureau reports on both accredited and non-accredited businesses.3 Accreditation paired with a favorable rating with the BBB tells the consumer who to trust and what to expect from a company.
YP.com: (formerly Yellow Pages)
The big yellow phone book that used to be delivered to your front door is now an online review resource! The Yellow Pages is an online internet directory that helps customers find businesses in their area and allows users to post reviews about their experiences with those businesses on their site. Companies can claim their business on Yellow Pages, then manage and respond to reviews on the site.