What is a BUZZ or landing page? A BUZZ Page, also known as a landing page, is a single-page website designed to generate BUZZ for your hearing care business through a lead-capture or conversion form!
You can think of this website as a turnstile to your main website, where all relevant information about your office and promotions will be readily available, making it very easy for individuals to take action right away! Individuals will first be directed to this website whether from a print or digital campaign.
Why is having a BUZZ Page important?
1. Drive traffic
Many companies send their leads from search traffic, social media, and email to their home pages. You could capture these leads more efficiently and at a much higher rate by instead sending them to a targeted BUZZ Page. Plus, BUZZ Pages have far fewer distractions than a typical home page so people tend to stay more engaged.
2. Build your brand
According to Direct Marketing News, 63% of people say that brand consistency plays a role in their spending and 34% of respondents are willing to spend more on a brand that is consistent in its messaging across channels.1
3. Improve SEO
By utilizing landing pages, you’ll convert more of your new and returning visitors. Increased web traffic is one of the main goals of SEO, and you increase traffic when you increase visibility and rankings. Moving up just one spot in search results can increase CTR by an amazing 30.8%.2 If you’re going to go through all that trouble to get more visitors, you should give yourself the best shot at converting them and BUZZ Pages do just that!
4. Utilize your special offers
BUZZ Pages provide your special offers with an easy-to-locate home and ensure they are providing value to your business.
5. Zero in on the offer, not your company
While it’s great to have a fun logo, company story, or employee profiles, you don’t want visitors interested in a specific offer to have to dig through all your website pages to find what they’re looking for.
6. Eliminate distractions
It’s easy for customers to get lost on the digital path from one click to another. By having a BUZZ Page with a single focus, you’re eliminating any potential distractions that might lead visitors astray.
Forms on BUZZ Pages are simple and easy to use for the customer. More lengthy or complicated forms can be intimidating to visitors and scare them away completely.
8. Help you reach a specific audience
Segmenting your customer base helps you to target specific consumers as your audience through customized campaigns.