Having a great-looking and functional website is essential for any business! Hearing aid consumers are using not only social media, but company websites to learn more prior to making a hearing aid purchasing decision. Searches for products, reviews, and prices are happening more today than ever before.
81% of shoppers will research the product or service online before making a purchase. This means that more than a quarter of customers are gaining valuable context through pricing, reviews, and general business information on the web1. Plus, having a well-designed and easy-to-navigate website helps your audiology practice rank higher on search engines like Google – increasing your overall visibility & competitive advantage!
With so many different factors at play, you might be wondering how your current website measures up. That’s where website audits come in! A website audit is an all-inclusive analysis of your website and its visibility in online search engines.
An audit gives you productive insights into your website and opportunities to improve conversions. Having outside input and a fresh set of eyes can lead to more objective input and identify a number of potential tweaks and upgrades that benefit your website. Some of the potential benefits from a website audit include but are not limited to:
Improved user experience –
Ensure that your visitors are presented with a clean, cohesive website that is visually appealing as well as organized and easy to navigate. It only takes about 50 milliseconds for users to form an opinion about your website which determines whether they’ll stay or leave.2 Ensure that important information is easy to find and that call-to-actions are clear and user-friendly. Don’t forget about having a mobile-friendly website. 73.1% of web designers believe that a non-responsive design (i.e. the design doesn’t fit comfortably on mobile and tablet devices) is a top reason why visitors leave a website! 3
An audit can measure how well your website is optimized for search. With countless ranking factors affecting your website’s performance in search results, an audit will help to capitalize on what is working and identify what can be tweaked to help improve your search ranking results. This can also help ensure that you are keeping up with your competition and standing out from the crowd.