Why You Need an Online Hearing Test for Your Hearing Practice 

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Online hearing tests are designed to classify and communicate with participants about their hearing ability. They are not meant to replace a diagnostic hearing evaluation or to offer a medical diagnosis; however, they can be the first step in your patient’s hearing health journey.1

How Online Hearing Tests Work

An online hearing test can be added to the website you have already established for your hearing practice. The screening test itself can be customized so that it blends seamlessly into your site’s design, further establishing your hearing practice as a trusted source of knowledge.2

Web users who complete your online hearing exam will have the power to screen their hearing in a short amount of time from their mobile or desktop device; using any type of headphones. Once a potential client completes an online hearing test on your website, your hearing practice will receive the person’s screening results and contact information. 

Upon completing the online hearing test, participants can choose to email a digital copy of their online screening test results to their provided contact information. This ensures a reminder of your business in the person’s inbox and can be used as a nudge to take the next step; reach out and book a follow-up appointment if the screening results indicate one is needed.2

Who Offers Online Hearing Tests

Online hearing tests are for hearing practices of any type or size who want to bring an advanced, engaging digital experience to their patients. They serve as a way to improve the patient experience by reaching your audiences where and how they choose to interact with you. A hearing health care provider who utilizes online hearing tests and delivers care in an innovative, patient-centric customized manner stands out as an industry leader.

A digital hearing care experience is a great way to provide a customized and interactive customer experience. It lets your patients play an active role in how they choose to interact with you and your services and closely maps how they make many important life decisions.2 

Benefits for Hearing Practices

You might be thinking, Online hearing tests allow people to assess their hearing without needing to visit an audiologist or another hearing healthcare professional in person. This will take away from my business, and instead of making appointments, people will simply take the test online instead. 

Online hearing tests acknowledge that they do not replace an examination from an audiologist and that it is important to discuss any hearing issues with a medical professional.

Only 20% of people with mild-to-moderate hearing loss realize they have hearing loss on their own. Unfortunately, those who don’t recognize the loss may never seek help. 

Online hearing tests make it easier for people suffering from hearing loss to identify that they have a problem and begin to take the next steps.1 While online tests cannot replace a physical examination from a professional, they can indicate that a person may have some level of hearing loss.

Online hearing tests are for hearing practices of any type or size who want to bring an advanced, engaging digital experience to their patients.

Online hearing tests are also hugely beneficial for those who know they have some degree of hearing loss but do not realize the true extent of their hearing loss. Many people who recognize they are suffering from hearing loss of some degree procrastinate getting an in-person test, with studies showing an average wait time of 5 to 7 years for those seeking treatment.¹
By offering an online test that shows potential customers the 𝐬𝐞𝐯𝐞𝐫𝐢𝐭𝐲 of their hearing loss, you are giving them what could be the push they need to finally seek treatment and improve their overall quality of their life.
Educating your audience motivates them to be more aware and proactive with their 𝐡𝐞𝐚𝐫𝐢𝐧𝐠 𝐡𝐞𝐚𝐥𝐭𝐡.

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Overall, online hearing tests are a 𝐜𝐨𝐬𝐭-𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 and low-risk way to obtain and pre-qualify online leads! Besides the benefit online hearing tests offer in providing an advanced digital experience to patients, our research has proven that online hearing tests extract more 𝐯𝐚𝐥𝐮𝐞 from ad campaigns, especially direct mail!
Interested in learning more about online hearing tests or ready to get one started for your hearing practice? Request a consultation today!

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Sources: .1 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2629372/ 2. https://www.shoebox.md/online-hearing-screening-for-clinics/