Common Content Creation Mistakes

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Content marketing is a strategic marketing approach focused on creating and distributing relevant online content for a clearly defined target audience.1 Companies of all sizes across various industries turn to content to foster brand awareness, educate audiences, and generate revenue. 

Content marketing revenue reached nearly 66 billion U.S. dollars in 2022, and according to the latest forecasts, the content market industry is set to double revenues by 2026.1 Content marketing is also a great way for companies to increase online traffic and bring in high-quality leads

We’ve put together a list of some of the most common content creation mistakes to avoid when planning your practices content marketing strategy.

Neglecting Industry-Specific Themes

While infrequent or inconsistent publishing can leave your audience feeling confused and out of the loop, the same goes for neglecting to acknowledge events, holidays, or dates related to the hearing industry.

Publishing content for industry-related annual events such as Better Hearing and Speech Month each May or World Hearing Day helps establish you as an industry expert.

Not Focusing On Quantity Over Quality

During a survey carried out in 2021 among marketers from across the globe, improving the quality of the content was named the most effective content marketing tactic. Around 55 percent of respondents said it helped them the most to make their 2021 content strategy more successful.2

Being Overly Promotional

Content shouldn’t be consistently pushing sales or services directly. Constantly bombarding your audience with promotional content is only going to turn them away. Check out our blog post “Facebook Content Ideas For Your Hearing Practice” for some fresh content themes and ideas. 

Not Understanding Your Audience 

According to a 2015 study by IBM, 63% of customers don’t feel understood by the brands they love. The study further explained the massive gap between what businesses perceive about their consumers and what their customers actually want.4

When creating content for your business, you need to consider who the target audience is, and what needs to be included in your content for them to find it relevant or useful

Forgetting to Proofread

While “to err is human,” you can help avoid making too many spelling and grammar errors by thoroughly proofreading all content before it’s published. We recommend using spelling and grammar extension programs. There are many available today that can be used to review spelling, grammar, punctuation, clarity, engagement, and even delivery mistakes.

Not Creating Reusable, Multi-Channel Content 

60% of marketers reuse content two to five times, but only 29% actually have a strategy for doing so.

When creating content, consider how pieces can be mixed and matched and used in different ways. For example, a hit Facebook post on summer hearing aid hazards can later be used as a theme for an email campaign or a blog post. 

While you shouldn’t spread your resources too thin trying to manage every single marketing tactic on every available channel, it is important to diversify your approach and target at least a handful of different avenues.

Companies of all sizes across various industries turn to content to foster brand awareness, educate audiences, and generate revenue. 

𝗙𝗮𝗶𝗹𝗶𝗻𝗴 𝘁𝗼 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗳𝗼𝗿 𝗠𝗼𝗯𝗶𝗹𝗲
Failing to optimize your content for mobile users can lead to the opposite of what you want your marketing to accomplish. Mobile use has seen a steady increase since the invention of smartphones, and around 𝟮𝟬% of US customers are mobile-only users.³
𝗘𝘅𝗽𝗲𝗰𝘁𝗶𝗻𝗴 𝗜𝗻𝘀𝘁𝗮𝗻𝘁 𝗥𝗲𝘀𝘂𝗹𝘁𝘀

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As the saying goes, great things take time. Cranking out amazing content isn’t something that can be expected to happen without some time and effort. Even once you have high-quality content created, it can still take time to gain momentum and reach its full potential in terms of results.
Interested in 𝗰𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 expertly crafted by industry insiders with proven success? We can tie together your web content, social media presence, email marketing, direct mail, and more – all in one place! Request a free consultation today!

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Sources: 1. https://www.statista.com/topics/1650/content-marketing/ 2. https://www.statista.com/statistics/1297634/content-marketing-tactics/ 3. https://www.smallbizgenius.net/by-the-numbers/content-marketing-statistics/#gref 4. https://www.forbes.com/sites/adobe/2022/05/17/7-ways-small-businesses-can-grow-their-social-media-presence/?sh=4692f0ad383f