Marketing for Grandparents Day 

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Looking for a new theme to spice up your regularly scheduled marketing

While everyone knows Mothers and Fathers’ day can be huge for retailers selling cards, gifts, or flowers, National Grandparents Day is a less celebrated holiday that is often overlooked

This holiday takes place every year on Sunday after Labor Day, and while people may not be buying as many flowers or cards on this day as they are for others, it’s still a great day to celebrate that can evoke great memories and emotions.

It’s estimated that there are currently over 70 million grandparents living in the US.¹ 

This number is only expected to grow. Census projection for 2050 estimates that 22 percent of the population will be age 65 and older.1 That means reaching this expanding demographic is becoming more and more essential

What does this mean for hearing aid marketing? 

Because the age of grandparents aligns with the age that many people begin to have hearing difficulties, marketing for Grandparents’ Day is especially relevant for the hearing industry.

Beyond sales or deals catered to grandparents, consider running print or digital marketing campaigns for your practice with related themes. Of the large demographic of older adults, over half of them are on social media.

Studies have found that 52 percent of people ages 50 to 64 have Facebook pages, and use among people 65 and older is at almost 40 percent.² Older adults are using social media to stay connected to family and friends, learn more about their hobbies and interests and watch videos

Baby Boomers are more likely to act on what they see online and are more likely to respond to product and service advertisements. According to recent studies, three of every four online video watchers in this age range have taken action after watching a video. Of the actions taken, 36% visit an online video website, 31% forward a video or link, and 22% post a video on social media.3 Baby boomers are also 19% more likely overall to share content than any other generation.3

Grandparent’s Day is a great opportunity to celebrate family bonds, share stories and evoke warm memories. It can be a new way to introduce themes appealing to this older demographic that simultaneously promote your brand and relevant products. 

Some relevant themes to consider include in your marketing:

-Meaningful activities grandparents take part in throughout everyone’s lives 

-Parents who want their children to spend time with and get to know their grandparents

– Connecting grandparents with their grandchildren

-The importance of staying healthy and active at any age  

-Spending time with family and friends

Marketing for Grandparents’ Day is especially relevant for the hearing industry.

Older Americans say having more time to spend with family is by far the best part about growing old. Among those ages 65 and older, the two most common answers to an open-ended question on the benefits of aging were spending more time with family (28%) and spending time with grandchildren (25%).⁴
By creating themed Grandparents Day marketing, you can stand out with your appreciation for grandparents and their families while reaching people within your 𝐭𝐚𝐫𝐠𝐞𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞.

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Request a consultation today with the experts at Beeman to see more of our artfully crafted Grandparent’s Day direct mail templates or to create one of your own!

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Sources: 1.https://www.census.gov/content/dam/Census/library/publications/2015/demo/p25-1143.pdf 2. https://www.aarp.org/home-family/personal-technology/info-2018/facebook-older-americans-privacy.html#:~:text=The%20poll%20of%201%2C509%20U.S.,a%2014%20percentage%20point%20jump. 3. https://www.forbes.com/sites/forbestechcouncil/2018/03/06/social-media-matters-for-baby-boomers/?sh=235b0f34425b 4. https://theamplify.com/grandparents-on-social-media/