Summer is fast approaching, and with the change in season comes a great opportunity to brighten up and add some sunshine to your marketing! According to the British Retail Consortium, the weather has the biggest influence on consumer behavior after the economy.1 It affects consumers’ emotional state, drives their purchase decisions, and dictates how much they are willing to spend.1
With summer and sunshine on the way, now is the time to start planning some sizzling summer print or digital marketing campaigns!
We’ve created a list to highlight some of the top factors and key ideas to consider for your planning!
Outdoor Activities
What outdoor activities are starting back up, and how do they affect your customers? Now is the time to publish a blog post on how to protect hearing aids during a day at the beach, or run a special on custom hearing protection for all the loud landscaping tools people are dusting off and other sounds of summer.
Activities such as swimming or hiking can create new problems or needs for your customers, and you can showcase how your products and services solve these problems or meet new needs.
Weather
How will summer affect your business directly? Do you experience more foot traffic in your location as the warmer weather starts back up? A beautiful sunny day may bring more new patients into stores and away from their online shopping carts.
Consider how warmer weather affects your customers and the products you provide them! Many categories — from lawn fertilizer to clothing to sun care — are obviously impacted by the weather, but it can be surprising to learn how much non-seasonal products are also affected.2
Over 90 percent of a business’s annual weather-driven sales come from day-to-day changes in temperature and precipitation that influence consumer shopping patterns and behaviors.2 Summer care for hearing aids is a great topic for any sort of marketing campaign to educate and inform patients!
For hearing aids specifically, summer is a time when hearing aids are more likely to get dirty or damaged by outdoor activities. Make sure to emphasize any related services you might offer, such as hearing aids cleaning or repairs.
Summer Sales
Don’t miss out on the chance to run a “soak up the savings” sale or other catchy campaigns! Any products you offer that are related or specific to the summer season can be discounted or bundled to attract more customers.
Whether or not you have new deals, changing your typical CTA to something related to summer can create a sense of urgency and make a difference in converting customers.
By releasing summer exclusive and limited sale offerings, you can attract customers searching for deals or those who may have been putting off their next purchase.
Make sure that your marketing materials for any sales or events are on brand and feature seasonally-themed images to draw customers’ attention.
