HIPAA: The Cost of Not Being Compliant

HIPAA stands for the Health Insurance Portability and Accountability Act of 1996. This act established national standards to protect private and sensitive patient health information.

It give patients more control over their health information, including how it is used and released. Patients are more trusting of practices that uphold these standards. It also is required for practices to do business with healthcare organizations.

How to Become HIPAA Compliant

There are no shortcuts to becoming HIPAA compliant. There are many protocols and safeguards you must implement to ensure the confidentiality and integrity of protected health information.

To become compliant, you will need to study the full text of the 1996 Act and apply those rules to your own business. This can be a daunting task.

It is strongly recommended that you work with a third-party HIPAA compliance solution provider to help you become compliant and confirm that your policies, procedures, and practices are in line with protocol.

HIPAA assessments should be done regularly by a third party entity.

Certifying Compliance

Vendors interested in working with healthcare organizations are required to provide reasonable assurances that they are aware of the requirements of the act. This includes proper training for all staff and appropriate privacy and security on technology that will be used in connection with ePHI.

There is no official HIPAA compliance certification federal and state regulators recognize. However, there are companies that can review your practice. Obtaining a certification confirms that the standards have been met. Having one of these certifications reassures prospective clients that their information will be secure.

Third-party audits can also identify any issues, so you can address deficiencies and avoid penalties for noncompliance.

HIPAA compliance is an ongoing process and efforts must continue to ensure that safeguards remain effective.

It can be difficult to create a HIPAA compliant marketing campaign targeted at potential patients. That’s where Beeman Marketing comes in. We can work with you to design unique emails and letters that are effective, while remaining compliant. If you would like to learn more about how Beeman can help revitalize or jumpstart your marketing efforts, click below!

Pinterest: What Is It and Why You Need It

When most people think about Pinterest, they think about recipes, house improvement DIYs, and inspiration. However, it is an untapped social media marketing resource.

Pinterest is one of the largest visual search engines. Users can search for new products, brands, tips and tricks, and more. It’s a great resource for driving website traffic and boosting online sales.


Creating posts, called ‘pins,’ is extremely easy; you can create and edit them on the Pinterest app and website. There are also many tips and tricks to help you get started. Every Pin includes an image or video, plus a link to your site or store. You can create videos to show off features of products or share tutorials.

You can connect a product feed, which turns each product into its own Pin.

Get Discovered on Pinterest

There are multiple ways for users to discover and save new pins. The home feed shows new pins each time it is loaded. These featured pins are recommended based on pins that they saved previously. Users can also use keyword and visual searches to find similar or tagged pins. The final way to discover new pins is through related pins. These can be viewed by clicking on a favorite and scrolling down, or will load in the feed near a recently saved pin.

Pin Tips

  • Create new content regularly. For a steady stream of content, a new Pin should be created and posted at least once a week.
  • Schedule your Pins for optimal days and times. Pinterest has a scheduling tool you can use if you don’t already have a social media publishing software. (We use Hootsuite to schedule all our social media posts from the same website.)
  • Make every Pin actionable by adding a URL that drives traffic back to your site.
  • Give boards clear and descriptive titles such to optimize search results and organization.
Pinterest uses visuals such as graphs, pictures, and videos to grab the attention of users.
  • Brand your profile with a descriptive bio, profile picture, verified website
  • Determine your content strategy, such as publishing schedule, material, and SEO
  • Join community boards to interact with potential customers and other influencers. You can see what other practices are doing, and what is working for them.

There are many elements that go into a successful social media marketing strategy. That’s where Beeman can help. To learn more about how Beeman can heal you get started with a strong strategy or revitalize your social media accounts, check out our Social Media Services.

Direct Mail: Upcoming Deadlines

April deadlines bring May leads! Beeman Marketing can add help revamp your direct mail marketing efforts with one of our many spring designs. Stand out with bright colors, fresh designs, and handwritten elements. That’s right – an actual person can handwrite elements of your mail piece. Check out some of our samples today!

Deadlines for April direct mailings are quickly approaching. Below are just some of our spring and summer samples. We would love to connect with you to chat about setting up a Direct Mail campaign, show you more samples, and share more about our services. Reach out today!

Promo WeekDeadline
May 3 – 7, 2021April 9, 2021
May 10 – 14, 2021April 16, 2021
May 17 – 21, 2021April 23, 2021
May 24 – 28, 2021April 30, 2021
May 31 – June 4, 2021May 7, 2021
We have a variety of Spring designs to match your needs.
Leads will spring up with these mailers!
Potential patients will love receiving a bright piece like this in the mail.

Instagram: User Stats and Tips

Facebook, Snapchat, Instagram, Skype, YouTube, Twitter, Pinterest, Linkedin

The past decade has made it clear social media is here to stay. With platforms such as Facebook, Pinterest, Twitter, and others, there is something for each demographic. Some of these platforms rely on written content and sharing, Instagram uses visuals to captivate consumers. It is one of the fastest growing platforms, and is the 5th largest platform. There are many incredible stats about the platform, but here are our top 50.

User stats

  • More than 1 billion people use the platform every month.
  • The US has the largest population of Instagrammers with 140 million.
  • Of those billion, 51% are female and 49% are male.
  • Instagram users spend an average of 30 minutes each day on the platform. This includes scrolling through their feed and posting content.
  • Instagrammers are more likely to follow brands than other social networkers. 50% of user follow brands.
Most users use their mobile devices to access the network, but it can be accessed via computer also.

Instagram marketing

  • There are more than 25 million brand accounts on the platform.
  • 200 million people visit at least one of these account profiles daily.
  • Engagement with brands on Instagram is 10x higher than Facebook, 54x higher than Pinterest, and 84x higher than Twitter.
  • And photos receive more engagement than videos!
  • Every month 130 million users tap on shopping posts. 50% of these people visit a website and make a purchase after seeing a product or service on Instagram.
  • 81% of people use the platform to research products and services more.
  • 60% of Instagrammers discover new products on the platform.
  • Out of the top 100 brands in the world, 90% have an Instagram account.

Miscellaneous stats

  • The first ever photo was posted by Kevin Systrom (@kevin) on Jul 16, 2010. It was of his dog and the caption was “test.”
  • Facebook bought Instagram for $1 billion in April of 2012.
  • National Geographic is the second most-followed brand with 147 million followers; Instagram is the first.
  • The platform is estimated to have brought in $20 billion in ad revenue in 2019.
  • Portuguese soccer-player Cristiano Ronaldo has the most followers.

Tips for getting started

  • To get the most out of the platform, set up a business account. Business accounts give you access to Instagram Insights, Ads, Shopping, and primary and secondary messaging inboxes. They also allow you to provide contact information and a call-to-action button on your profile!
  • Just like with any marketing tool or strategy, define your goal(s). Goals can change along the way, but it helps to set clear ones when starting off.
  • Do research so you know your audience. Find out when they are active, which types of hashtags they follow, which creators or influencers they follow, anything you can. This will help you be the most successful in connecting with them and converting leads to sales.
  • Optimize your profile by including your company name, username, business category, , contact info, and link to your website.
  • And, be sure to pick the right profile picture. Have your logo or building front clear and centered, so people know who they’re interacting with.

Including Instagram in your social media marketing efforts will increase brand awareness for your company, generate leads, convert leads to sales, and more. It can be difficult to add another social network to your digital marketing efforts, especially with various accounts, differing optimal posting days and times, and best practices. That’s where our digital marketing experts at Beeman come in. We will work with you to create engaging content and ads that will generate leads and turn those leads into sales. To learn more about the various services we offer, simply click the button below!

Spring Direct Mail: Leap Ahead to Sales

Our Spring designs will refresh your marketing efforts! Seasonal and holiday direct mailings are a great way to change up your everyday marketing efforts. They are more effective and give you the opportunity to reach new prospective patients. Check out some of our samples today!

Deadlines for April direct mailings are quickly approaching. Below are just some of our Spring and Easter samples. We would love to connect with you to chat about setting up a Direct Mail campaign, show you more samples, and share more about our services. Reach out today!

Promo WeekDeadline
April 5 – 9, 2021March 12, 2021
April 12 – 16, 2021March 19, 2021
April 19 – 23, 2021March 26, 2021
April 26 – 30, 2021April 2, 2021
These colorful designs showcase the best Spring holiday!
Hop into sales with these Easter mailings!
We have a variety of Spring designs to match your needs.
Leads will spring up with these mailers!

Direct Mail: Spring Into Action

Seasonal direct mailings are more effective than other mailings. Deadlines for March mail are quickly approaching. If you would like to set up a Spring Direct Mail campaign, see more samples, or learn more about our services, don’t hesitate to reach out.

  • Promo week of March 8-12, 2021 ………….. due February 12, 2021
  • Promo week of March 15-19, 2021 ………….. due February 19, 2021
  • Promo week of March 22-26, 2021 ………….. due February 26, 2021
  • Promo week of March 29-April 2, 2021 ………….. March 5, 2021
This mail piece features hummingbirds, one of the staples of spring.
This design will have patients humming with delight!
This mail piece with a chocolate bunny missing an ear will be sure to make potential patients laugh.
Your customers will feel lucky to have you as their hearing care experts.

BUZZ Pages: A Faster, Smarter Option

The fast pace of the world has affected consumers in more ways that we initially thought. People have come to expect quick service and to-the-point communication from businesses. BUZZ Pages are Beeman’s answer to this issue.

Why BUZZ Pages?

A study done by Microsoft in 2015 found that the average human has an attention span of only 8 seconds. To capture a potential lead in the initial 8 seconds, the content on your landing page needs to be clear and concise, and most importantly your landing page must be fast. As soon as a consumer travels to your site, their 8 second internal timer starts. Users are more likely to leave your page sooner if your page doesn’t load fast enough or if there is a large wall of text.

Beeman BUZZ pages are mobile friendly.

Another study by Jampp found that human attention span actually decreases by 88% each year. Plain and simple: If your website is too slow, users won’t stick around.

That’s why we created BUZZ Pages. The sleek and mobile-friendly design of BUZZ Pages has proven to have, on average, a 16% faster load time than standard websites. That might not sound like much, but those precious seconds can mean the difference between a lead becoming a sale or a loss. Also, research shows that each additional second your website takes to load, there is a 7% decrease in conversions! We at Beeman are continually enhancing our BUZZ Pages to improve speed and overall user-experience, which means more leads for you!

Whether you need a landing page for a webinar or to collect email addresses, Beeman can help you tackle your marketing goals. Not sure if BUZZ Pages are right for your business? Click below to learn more about them and the other various services we offer.

LinkedIn: 20 Interesting Facts

Facebook, Snapchat, Instagram, Skype, YouTube, Twitter, Pinterest, Linkedin

With more and more people going online for shopping and advice, now is the perfect time to expand your social media marketing efforts. There are the obvious, such as Facebook and Instagram. Recently, LinkedIn has become more than just a recruiting network; it has also become a hub for generating and converting leads.

General LinkedIn Facts

  1. The network officially launched on May 5, 2003: nine months before Facebook. This makes it the oldest major social network still in use today.
  2. LinkedIn is available in 24 languages. This allows many global users to access the network in their native language.
  3. It is the most trusted social network in the U.S. 73% of users at least somewhat agree that LinkedIn protects their privacy and data. Compare that to just 53% for Facebook.
  4. The platform is 277% more effective at generating leads than Facebook and Twitter.

LinkedIn User Facts

  1. The platform has 722 million members. Of those, 675 million are active on a monthly basis. It’s not the largest of the social networks, but with a specific business focus, it’s an audience worth noticing.
  2. 57% of users connect on a mobile device.
  3. There are 174 million users in the U.S.
  4. 57% of users are men, and 43% are women.

Content Facts

  1. LinkedIn Live streams increased by 437% in 2020.
  2. There are 9 billion content impressions every week. The opportunity to be seen most definitely exists if you share content consistently.
  3. Posts with images get 2x higher engagement. Larger images do even better, with 38% higher click-through rates than other images. They recommend 1200 x 627 pixels.
  4. Users are 20x more likely to re-share a video post. If you want other members to help spread your message for you, video is the way to go.
  5. LinkedIn saw a 55% increase in conversations among connections in 2020.
  6. Employees are 14x more likely to share content from their employers than other types of content.

LinkedIn Advertising Facts

  1. An ad on LinkedIn can reach 13% of the world’s population.
  2. LinkedIn’s ad reach grew by 25 million people in Q4 2020. That’s a 3.5% increase from Q3.
  3. Ads offer more than 200 targeting characteristics. From education to interests, there are plenty of ways to make sure your ad matches the right audience.
  4. Brands get 7x more reactions and 24x more comments on LinkedIn Live streams than regular video. That high comment rate shows people are engaged during the live video stream and waiting to interact with the participants.
  5. Companies that post weekly see a 2x higher engagement rate. Research shows that the best day to post on LinkedIn is Wednesday for B2B brands, or Monday and Wednesday for B2C brands.
  6. Companies with a complete, active LinkedIn Page see 5x more page views. They also get 7x more impressions per follower and 11x more clicks per follower.

Adding LinkedIn to your digital marketing strategy is extremely beneficial for many more reasons. However, it can be daunting and overwhelming to add another social network to your efforts. That’s where our digital marketing experts at Beeman can help you. We will work with you to create engaging content that will generate leads and sales. To learn more about the various services we offer, simply click the button below!

Patient Emails: 3 Easy Ways To Collect Them (& Why You Should)

Email marketing is the basis of any strong digital marketing strategy. Some may argue that it is no longer relevant with the boom of social media, but it is still one of the largest markets and preferred method of communication for many.

Emailing current patients allows you to notify them of upcoming promotions, updates on policies and practices, if they’re due for a checkup, and much more. You can also send quarterly surveys. If it is potential patients you are emailing, you may chose to instead include limited time offers, a short message from the leading practitioner, or reviews left by previous patients.

However, before you start creating the perfect email campaign, you need to collect email addresses from current and potential patients.

How To Collect Patient Emails

  • Facebook Ads is one of the most popular tools for collecting patient emails. They are relatively less expensive, results are seen earlier, and your target customers are easier to reach. Many businesses who used Facebook Ads to collect emails achieved good revenue through their email marketing campaigns afterwards. Facebook Ads are ideal for small businesses that normally struggle to reach a large number of audiences.
  • Many websites are using opt-in pop-ups to get emails for email marketing campaign. The pop-up opens shortly after someone navigates to your website. It should be attractive (users should see a big benefit to provide their emails), well-timed and well-positioned. You can ask customers to provide their email in exchange for relevant tips, an offer, or newsletter.
Collecting patient emails allows you to more directly connect with your audience.
  • The easiest way to collect emails is to add a subscription bar to your website. It may seem like the most obvious, which is why it can be easily overlooked. People who are perusing your website should be able to easily sign up for updates from any pages.

Of course there are many other ways to collect patient emails, so be sure to look into each one for what is best for your practice and marketing strategy.

Not sure where to start with email marketing? Don’t worry – that’s what Beeman is here for! Our marketing experts work with you to create a BUZZ page. This unique landing page allows for opt-in pop-ups, click tracking, and analytics that help turn leads into sales. Click below to learn more about the different services we offer and how they can benefit your practice!

Online Reviews: 5 Reasons Why You Need Them

As the digital world becomes a larger part of daily life, consumers turn to the internet for recommendations. They turn to search engines and review websites for suggestions on restaurants, vendors, businesses, and more. Customers can leave reviews for businesses and their products or services. Potential customers use these reviews to decide which business

Benefits of Online Reviews

  • Reviews help your company establish an online reputation. In fact, one of the worst things a business can do is ignore their online reviews and social posts. The biggest mistake of all a company can make is not participating in helping to shape the conversation about their company online.
  • Poor reviews give you the opportunity to identify what needs improving and to learn and develop from your weaknesses. You can see where your business is falling short and remove common roadblocks in the customer journey. There is always room for improvement!
  • Positive reviews can also be extremely eye opening and helpful. They showcase your strengths, from employees who rock at customer service to favorite products or services. Sharing these “wins” with your employees will boost morale and make them feel appreciated.
Sharing online reviews is easy for customers and beneficial for your business.
  • One of a marketer’s main goals is to improve click-through rates (CTR). A 2017 study showed 56% of consumers click on businesses with online reviews. Have the cashier or receptionist remind customers to leave a review. Or, set up an automated email to be sent a day or two after their visit and ask them to provide you with feedback.
  • One of the most obvious benefits of reviews is how they help build trust with potential clients. By engaging with negative and positive reviews online, your conversations become public. Searchers will see these exchanges between you and past customers, and they will feel confident that you care about your clients and their experience.

What About Negative Reviews?

The key to making negative reviews benefit your business is how you handle them. Poor reviews are a great opportunity for reps or managers to follow up with customers to determine what can be done to make it right. They can be used to craft personalized responses geared to specific problems. This makes your customer service team appear more invested in your customers’ goals, which results in fewer negative reviews and increased customer retention.

Online Review Sites

There are many websites you can use to collect customer reviews. The top sites for reviews for any type of business are Google My Business, Facebook, Yelp, BBB, Yellowpages, and Your Own Website. When you receive an exceptional review, feature it on your website and share it on your social media. You should be proud of the great work you are doing and celebrate it. Don’t just pat yourself on the back; make sure your followers and potential clients know how happy current customers are.

Have questions about where to start, how to go about collecting customer reviews, and making them easily accessible for potential customers? That’s where Beeman Marketing comes in! Our experts will work with you to put together a strategy specifically for your practice. Click below to learn more about our different services.