Beeman Marketing realizes that health and safety are major priorities within your community, and our team is committed to helping you continue to spread your positive message to your patients.
The Novel Coronavirus Pandemic is creating major challenges for businesses across the world. There is great concern in the hearing industry as we work primarily with the senior demographic. We want to reassure you that we are here for you to help you to continue to survive through this TEMPORARY crisis. Because this is temporary we can, and will all get through this together.
What does this mean for marketing?
As your competitors retreat and turn off the lights. Think about it, in what competitive environment does the opponent retreat and you do the same?
That situation doesn’t exist! At this moment, our staff is diligently working to put together new messaging that will include reassurances for your patients. Now is an excellent opportunity to show your patients/potential patients that you are up to the task of caring for them during the Novel Coronavirus Pandemic.
The senior population needs to be reassured that you can still safely care for their hearing/hearing aid concerns during this difficult time. This can be done in a safe and caring environment.
Here are 4 ways to reassure your patients before they visit your practice:
1. Stay Clean: Of course – clean, clean, clean and then disinfect some more. Also offer disinfecting wipes & hand sanitizer available at every door. If you are out of stock, consider making your own.
2. Parking Lot Waiting Room: Have your customers stay in the car, call when they arrive, call them in when you are ready to see them immediately.
3. Confirm No Illness: Confirm with customers (and employees) before they enter your facility that they are healthy with no symptoms. Reassure your customers that this is being done.
4. Stay in Contact & Reassure: Email your database to reassure your customers that you are taking every precaution to keep them safe.
Introducing: New Health & Safety Design
A new letter to calm and reassure your patients during this time of social distancing and Covid-19 concerns.
Use this letter to connect with the Seniors in your community in a calm and positive way. Reassure your current and potential customers that you are taking every precaution with their safety in mind during this outbreak of the Covid-19 virus. The content of this letter is 100% customizable.
Need More Ideas to Stay Top-of-Mind with your Customers?
Ask about our print newsletters!
We’re All In This Together!
GIVEN A REASON, PEOPLE WILL STILL SEEK YOUR CARE!
When the other practices in your area stop marketing, you continue with positive messaging to your customers. The key now is to not raise the white flag, but find a way to move forward as these new circumstances change the way we do business.
“Tough times are inevitable in life and in business. But how you compose yourself during those times defines your spirit and will define your future.”
– Sir Richard Branson –