Powerful Women Making the Best out of Hearing Loss

Many Women have changed the world in a positive way; so, on this International Women’s Day in 2018 I wanted to talk about a few of them. In this post I am going to focus on women who have been influential in hearing health or suffered from hearing loss. The ability to hear in general is taken for granted by a majority of the population; however, 1 in 5 Americans has a hearing loss, and that jumps to 1 in 3 over the age of 65. Hearing loss affects more people then most of us (common citizens) realize, so I wanted to shed a little light on positive women in this industry. It is good to spread awareness to younger generations, because a lot of damage to hearing happens during those years. If we can educate, and inspire about issues leading to hearing loss, we can positively impact the hearing health of the world.

Juliette Gordon Low: The founder of The Girl Scouts of America

Juliette Gordon Low suffered from hearing loss, and eventually complete deafness in one ear after a grain of rice thrown at her wedding punctured her eardrum. Becoming deaf in one ear did not stop her from founding one of the most influential programs in young girls lives! Another of Juliette’s passions was the inclusion of girls with disabilities who had typically been excluded from society. Her experience with hearing loss inspired her to create opportunities for other young women like herself; thus, inspiring and creating more fulfilling lives for millions of young girls.

Whoopi Goldberg: Actress, Host of The View

Whoopie Goldberg has been successful on the stage and on the screen throughout the years. She also has not let her hearing loss get the best of her! Whoopi is a hearing aid wearer, it’s just hard to picture them due to her stunning dreadlocks. She says that listening to loud music caused her to lose her hearing. She uses her “negative” situation and turns it into something positive for others! Whoopi became involved with the Starkey Hearing Foundation, which helps provide free hearing aids to children around the world. She also is an advocate for misuse of devices that can damage your hearing.

Mandy Harvey: Deaf singer from America’s Got Talent 2017

Mandy Harvey is a completely deaf singer songwriter who lost all her hearing at 19 years old. She suffers from a connective tissue disorder, and her nerves deteriorated causing her to lose her hearing. She uses the feeling she gets from the beat to stay on track when singing, and she also just has to trust muscle memory and her pitch when singing. What more can I say, you should probably just go watch her video https://www.youtube.com/watch?v=ZKSWXzAnVe0

She now gives speeches and performances across the country. Sharing her story for anyone who wants to listen! She also has written a book titled “Sensing the Rhythm, finding my voice in a world without sound” She is an incredible musician with an incredible life story, and I hope she keeps spreading her positive outlook on life!

These are just three examples of the many strong and powerful women, who turned their hearing loss into positive situations for others!

Hello Spring!

New Spring Pieces for 2018!

Snow is on the ground, but Spring is in the air! We want to introduce the first design from our 2018 Spring portfolio “Hello Spring”! The 2018 Pantone color of the year is Ultra Violet, so we felt it was only right to incorporate violet tones in this piece. Who says Hearing Aid Marketing can’t be fashionable? This piece would beg to disagree. The Beeman Marketing “Hello Spring” piece includes both water color, and hand drawn elements that are guaranteed to catch the eye of your patients. By pairing these two design trends with our extensive knowledge of the hearing aid industry, these pieces are bound to produce results for your practice. The possibilities for this piece are endless! It can be updated to include Easter, Mother’s Day, May is Better Hearing Month, or any other custom design that you see fit. We always want what is best for you, and that is to make your phone ring! By partnering with Beeman Marketing you will experience a personal one on one connection, and we won’t compete with anyone else in your area. Give us a call today to set up a mailing campaign for spring, you’ll be glad you did.

Give Us A Call: (800) 507-2060

Visit us online: www.beemanmarketing.com

New Holiday Pieces & Formats for 2017

New Holiday Pieces & Formats for 2017 – Direct Mail for Audiologists, ENT’s and Hearing Aid Dispensers

Let’s talk Santa Claus and snowflakes! Yes, it’s that time of year again.

Families get together for a Holiday meal. The little ones are running to Grandpa to tell him about the latest event at school. Then Grandpa realizes that he just cannot hear those sweet little words. Grandma looks at him frowning. The adult children are concerned and discuss that it may be time for a hearing aid.

Perfect time for your gorgeous new Holiday mailer to appear in the mailbox.

Format: The Ornament Plastic Card

The basic plastic card design has worked great for our clients all over the country. We are excited to unveil this new plastic card design with two punch-out’s – a gift card and a keepsake ornament.

Why It Works:

This is not your everyday piece of mail that arrives in your mailbox!

The gorgeous full color design and unique format alone make it stand out from the rest. Once your client has this piece in hand, they can then punch out the gift card with your practice information to bring to their appointment as well as a keepsake ornament to remind them of your event dates. This exciting new piece ensures that your brand stays at the top of their mind.

Available in two new Holiday designs.

Format: The Bi-fold Invitation Style with Insert

The format itself is a tried and true design at Beeman. We have many different themes utilizing the same format, layout and similar message.

Why It Works:

During the holiday season this format is especially effective.

Every part of it – from the envelope with the Holiday stamp to the gorgeous full color greeting card style message. All displaying a gentle invitation to your practice. This hearing aid direct mail piece works to keep your marketing message in your customer’s hands (and out of the trash). This format is especially popular with Audiology and ENT practices.

New Hearing Aid direct mail

Bi-fold Invitation designs for the 2017 Holiday Season:

The Holiday Floral

A nostalgic floral design that gives your client that Holiday warm & fuzzy feeling.

The Modern Holiday Minimalist

For those of you looking for that more modern hearing aid direct mail, with a look to fit in with your branding. This piece still has a gorgeous design paired with a more modern aesthetic.

Please note:

All Holiday designs can be used in any format – from postcard to 4 card envelope.

Also available with colored envelopes. Ask your Beeman consultant for pricing and for recommendations on formats that would be best for your unique practice and territory.

http://beemanmarketing.com/contactus

Of course, there are still our traditional and ever popular Beeman Holiday designs. See more Holiday hearing aid direct mail designs here: http://beemanmarketing.com/portfolio

Hurry! Contact your Beeman Marketing consultant today!

Phone: 800-507-2060

Email: info@beemanmarketing.com

Deadlines for Christmas pieces are November 6th, and 13th so don’t delay!

Meet Your Call Analysts & Why You Need One

Meet Your Call Analysts

& Why You Need One for Your Audiology, ENT or Hearing Care Practice

At Beeman, we offer call tracking and analysis reports to our direct mail clients.

Every Beeman mail piece contains a tracking number that records and logs your calls. During your promotion, our call analysis team reviews the status of your calls and compiles reports on the status of your promotion such as:

> Are your phones working correctly?

> Maybe the receptionist is confused about the details of your offer?

> Do you have too many calls going to voice mail?

These are just a few things our analysts are looking at. These any many other situations can arise and skew the success of your direct mail event.

Our goal is to catch the issues –  enabling you time to correct and continue with your successful event.

> See our blog on How to Set More Appointments (and Sell More Hearing Aids)

The popularity of this service has exploded and so we are happy to announce that we have recently bolstered our staff to keep up with demand.

Here is a little bit about our Busy Bees and how they are hard at work perfecting your hearing aid marketing.

Meet Lisa

Lisa has an extensive history in sales, customer service and management. She is listening to your calls every day, compiling the statistics and alerting our sales staff of any issues that may arise – whether it be a receptionist confused about a promotion or issues with your phone line. This helps to avoid costly mistakes and help to ensure a successful promotion! (She dosen’t like her picture and will probably be mad at me for posting it here but I think it’s adorable!)

Meet Alison

Alison is one of our original call analysts that helped us to begin and perfect our unique call analyst service. Alison’s background includes customer service and office management. Together Alison and Lisa are listening to your calls, compiling your reports and preparing suggestions that will help to increase your promotion success. (I also think Alison’s picture is adorable!)

Meet Bill

Bill recently graduated with his MBA in Business Administration and is a self-proclaimed spreadsheet wizard. Bill goes over your reports with a fine tooth comb and helps to crunch the numbers – helping us to gauge your promotion and what exactly is working for you (and what will continue to work for you in the future).

Bill is also responsible for assisting with compiling your mailing lists. Bill takes your in-house “Do Not Mail” requests, ensures that all records are removed from your current mail list, and prepares the list for our printing facility and our shipment house. (As well as being a very snappy dresser. Love the bow-tie Bill!)

Get in the Hearing Loop

No Time Like the Present
for Getting in the Hearing Loop

by Monique Hammond – hearing impaired author & current president of the Twin Cities Chapter of the Hearing Loss Association of America (HLAA TC)

“Getting in the Hearing Loop” is the title of a joint public education effort between the Hearing Loss Association of America (HLAA) and the American Academy of Audiology. Audiologists and hearing instrument dispensers are the main resources for explaining the function and the advantages of hearing/induction loops and telecoils to customers as part of an inclusive aural rehabilitation program. People must be informed about their choices.

A discussion that can no longer be avoided

Now that the Americans with Disabilities Act (ADA) states that induction loops meet the requirements for accommodating hearing loss, discussions about the advantages of the loop/telecoil system can no longer be avoided. I am not a lawyer but I would not be amazed if in the future non-disclosure of this technology might be construed as contributing to “limiting access.”

As the notion of induction looping is finally gaining steam across the nation, advocates push ever harder for looping, which is fast becoming an industry of its own. Yet, the excitement about “looping” threatens to eclipse the talk about T-coils that allow users to access the loops. Are those with hearing loss who are supposed to be helped by the technology being left behind?

Misunderstandings among patients are plentiful

Here are some questions and comments from a recent support meeting that featured “Looping and Telecoils” as its speaker topics. I share these in order to highlight that there is still widespread lack of knowledge and understanding among the target population.

  • Do I have Telecoils in my instruments? How can I tell?

If clients have to ask others, an important aural rehabilitation lapse has occurred. However, these were also my questions when I first came into the looped environment of my support group some years back. Obviously, I did not have any T-coils, and I did not know what they were. It is time for a change: When the blue induction-loop sign is displayed people should know if they have access to the loop or not and how to tune in.

  • Why are there no telecoils in my instruments?

In the past, the argument was that nothing was looped, and so T-coils were never even mentioned to the patient. But as Bob Dylan tells us:” The Times They are a-Changing…”

Maybe the manufacturer did not install them − but why was the client not informed about that? Maybe the hearing aids are too small or buried too deeply in the ear canal to accommodate coils. Make people aware of the access limits that ever tinier instruments impose. Does the customer fully understand the implications of sacrificing loop access? Document the discussion.

  • I have T-coils but they never work.

It turned out that this person actually tried to listen in non-looped environments. Weren’t telecoils meant to make people hear better? Yes, under certain circumstances. It is important to explain how “looping” actually works.

Also, telecoils do not work unless they are activated. In this case it turned out that they had indeed been put into service. The client did not know how or when to use them and needed a refresher course. However, the opposite is also often true: Telecoils may be manufacturer-installed but they are not activated or set.

  • My T-coils are no good. I have to move my head around to get a better reception.

For signal clarity, T-coil orientation matters and should be adapted to the situation under which the coils are mostly used. Does the client have the optimal position for tapping into the loop? However, quality of reception can also depend on the quality of the loop itself. This is why installers need to be certified and must be familiar with the international standards that apply to loop installation.

The importance of informed choice

Yes, it takes extra time to discuss, activate and tune telecoils. However, they are fast becoming quite the topic in the world of hearing loss. In the interest of customer service and trust, talk about them before patients do. People will be grateful for the information ─ I know that I would have been.

Although looping details are familiar territory to hearing specialists, they are not necessarily an easy grasp for the general public. People misunderstand and forget. Therefore, repeat the information and ask follow-up questions.

Draw up a “Loop & T-coil Talking Points” chart for education as well as for documentation. Then, if after the issues have been laid out, telecoils do not figure into their instrument decision, the hearing professional can rest easy as the clients made an informed choice.

Secret Ingredients of Successful Direct Mail {Hearing Aid & Audiology Marketing}

What makes a great direct mail product?

Well it’s not macaroons. I just think they are pretty. I have included a list of ingredients that combine to create a powerful recipe for a successful hearing care direct mail promotion. Direct mail is essential for a successful and profitable hearing care practice.  It should be the backbone of any marketing plan.  But it is not the cheapest medium out there.  The last thing you want to do is throw your money at an advertising company without doing your research first.

With these ingredients, your direct mail investment should pay off off with a large boost in sales. 

Urgency – you need a great call to action and a time limit. Otherwise your mail piece will be put aside and forgotten.

Timing – The production of your mail should be planned in such a way that it arrives in homes with enough time to respond before a promotion. Certain days of the week are also better for responses than others and holidays need to be figured into your promotion schedule as well.

Quality of mailing list – make sure your marketing company is using a high quality data company the compiles results from multiple sources and updates the data monthly.

Last but not least…

Aesthetics – when looking for great direct mail, you want quality design but keep in mind your target market.

Sometimes the simplest looking designs bring in the highest responses.

Also, something you think looks “cute” may not be right for your brand.

Or maybe you are thinking something “high tech” or uber professional is ideal for you.

Just beware, being stuck on one certain design style can backfire and potentially overwhelm or confuse your potential customers.

{However, this does not mean that you need to settle for ugly direct mail either!}

During the proofing, keep in mind the elements that have proven successful while still accurately representing your practice.

A good direct mail company should be able to help you chose the right message and format for your territory while staying true to your brand.

At Beeman, we offer 100% customization of all of our “stock” designs and messages. This allows you to use the “guts” of our mail pieces to ensure success while staying true to your brand identity. Our consultants work closely with our clients to ensure the right message, format and aesthetics for each unique practice and territory.

For the best direct mail results – keep it simple, use high quality, pay attention to timing – but make sure your direct mail represents your practice and how you want to be perceived.

How to turn Motorsports into a hearing aid marketing opportunity

Motorsports & Hearing Aid Sales

How to turn a motorsports event into a community outreach and boost your hearing aid sales all at the same time.

Recently we took our three kids to a Monster Jams monster truck show at Ford Field in Detroit, Michigan (go Lions).

All of my kids love the super loud, cartoon-like, monster trucks, but especially our youngest, Dash.

Before we headed to Ford Field in Detroit for an evening of crush ‘em up fun… I made sure that I headed to our local Walmart to stock up on ear protection for all 5 of us.

Because I – a hearing aid marketing professional – am starting to suspect that I may have the beginnings of hearing problems as the result of years of enjoying Motorsports. (Ironic, yes.)

And I don’t want the same thing to happen to my children.

A quick backstory to prove my point & tie in how this relates to you. (it will be quick, I promise)

I grew up with a father that loved anything that was loud and went fast. As a kid, I spent my summer weekends in the 80s and 90s at the dragstrips in Michigan as one of his “pit crew”.

In the winters it was snowmobiles (at least we wore helmets then) and mixed throughout the year were monster truck shows, demolition derbies (which he also raced in for a couple years), tractor pulls, stock car races and motocross shows.

Typical motorsport fan stuff.

But when I was a kid, we just never really talked about hearing protection.

It wasn’t my Dad’s fault. No one really talked about it then. At least not where I lived as a kid in small town in Michigan.

If it was something extra-heart-thumpingly-loud – like a jet car – then we put our hands over our ears. That was just the way it was. (cringe worthy, I know)

It was a sign of toughness to expose yourself to the loudest sounds possible.

The louder the better.

It was just something that was ingrained in the culture of Motorsports.

See this article discussing the same topic

and how NASCAR legend Richard Petty

lost his hearing.

I was a tomboy and wanted to be tough and cool like my Daddy and his friends.

Now I am starting to suspect that I could have the beginnings of a hearing loss.

As are, I am sure, many Motorsport fans my age and older.

So you are probably wondering how all this all relates to you and how this can help you increase your business now?

I’m getting to that I promise.

Sadly, even with all of the efforts today to spread awareness of hearing protection, at that Monster Jams show at Ford Field in Detroit, MI in 2016 – I saw plenty of adults (and sadly many kids) that did NOT have protected ears.

That’s my family with full hearing protection intact!

In Monster Jams defense, they do sell hearing protection at the show but it is pricey. I even saw one little girl wearing winter earmuffs. (I guess that is at least better than nothing.)

What I DID see were sponsor booths. And a lot of them.

The local radio station’s sponsor booth was giving out free tattoos with the radio station logo … and families were flocking to them.

Then a lightbulb went on in my head and I knew that I had to write this blog.

Here is where your opportunity comes in!

Take motorsport events as an opportunity for you to help your community, spread hearing health awareness AND to increase business for your Audiology or Hearing Care Practice

… all at the same time.

Because in the end, while it is a great and wonderful thing to help your community… you have to make money too to stay in business.

So combine the two and make the most of it!

Almost every community has some sort of Motorsports show in the area. Whether it’s a big time Monster Truck show or NASCAR race or it is a local county fair with a demolition derby or tractor pull.

Who is going to see these shows?

People like me. People who grew up with and love motorsports. And a whole lot of them starting to suspect a hearing loss. Even if they don’t want to admit it.

Here is where you come in.

Call your local venue, whether it is a large stadium or a county fair ground. Both of which are constantly searching for sponsors. (and get on it now because summertime fair season is fast approaching!)

You show up with a booth (or rent one), your signage, and hand out free earplugs.

The University of Wisconsin’s Audiology department

did it at a Tractor-pull show last summer.

You can see pictures here.

So while you are handing out the free earplugs…

offer parents and grandparents a way to sign up for a free hearing test.

  • Bring sign-up sheets to capture information.
  • Offer an extra incentive to obtain those emails, phone numbers and addresses.
    • Hold a drawing for a large gift card or tickets to an exciting Motorsport event in your area (think NASCAR, Monster Jams, Motocross or X Games).

By being a sponsor at an event like this, and giving away earplugs that costs as low as $.10 a pair, you are putting your name right in front of a multitude of people with a high propensity for hearing loss – all while helping the community and giving them a warm fuzzy feeling for your brand.

Even better, order promotional ear plugs with your logo and business name imprinted on the case. (Just google promotional ear plugs, you’ll see all sorts of options and price ranges) This way you are assured to stay “Top of Mind.” (that phrase is starting to get old… but it’s true)

To make it even better still, a few weeks before the event, submit a press release.Post regularly on your social media leading up to the event. Help to spread hearing health awareness and give YOU extra brand exposure, all at the same time.

Now will this give you the volume of traffic that a great direct mail campaign can provide? Absolutely not.

But your marketing plan needs to have a variety of tools for high and low volume – short and long term success.

This is just one successful spoke to add to your marketing wheel that will give you long term results AND you are helping the community… all at the same time.

Hopping Good Easter Hearing Aid Mailers

Seasonal Direct Mail: Easter Hearing Aid Mailers

Looking for something different for your Spring Hearing Aid Mailers?
We have two different designs and four different formats to fit your specific market and budget. Features: Vivid colors – Easy-to-Read Text – Market Tested Messages & Formats

Deadline: March 2nd

“The Bunny Mailer” Hearing Aid Direct Mail For this successful seasonal favorite, we have taken our market tested message and created a humorous Easter themed direct mail design that can be applied to many formats – for all budgets.

The cute humor and easy-to-read text is appealing to the 60+ market. The Bunny Mailer is great for Audiologists and hearing dispensers that want to boost traffic at an economical price. This piece is available in 4 card envelope, tri-fold in envelope, and postcard formats.

Call now to discuss with our regional consultant which piece would work the best for your specific territory and budget.

“Easter Invite” Direct Mail Piece Our Bi-fold invitation piece is done on a glossy cover stock with an insert all together in a printed envelope. Bright colors and quaint images give your customers the fresh seasonal feel combined with top quality invitation to your Spring Hearing Event.This piece is perfect for practices looking to portray a high-end image while still pulling in high returns. This format is very popular with Audiologists and ENTs. 

December is for Hearing Aid Telemarketing

$1,225 investment for

$50,000 in sales? 

Yes please. 

Why is December for Telemarketing?

Control the Weather Factor

I don’t think December has stable, beautiful, weather anywhere in the Continental U.S.

(Correct me if I’m wrong Southern / Southwestern readers)

With telemarketing, if you see a snowstorm on its way (or crazy rain storm or hurricane) just give us a call and we will put your telemarketing promotion on hold.

We will save your pre-purchased hours until you are ready to start again.

Eliminate Downtime

Many of our clients took advantage of our Holiday direct mail promotions.

Most of the promotions are taking place between Dec 8th – 19th… but what about the rest of December?

Here is where telemarketing is ideal.

Turn the service off and on at will,  to fill your appointment books whenever you feel you need a few extra appointments.

Because who couldn’t use a few more sales during the Holidays?

Recent Results

While telemarketing doesn’t offer the high volume results that direct mail does,

it does offer a high rate of return.

One of our most recent campaigns was for a new client:

Hours Purchased: 35

Total Cost: $1,225

Sales: $50,000

Every practice is different. Results will vary.

We can’t promise that you will also enjoy the almost 4000% ROI…

but telemarketing can definitely help you fill your appointment calendar.

Have questions? Give us a call.

800.507.2060

Please note: our office will be closed Thanksgiving and Friday the 28th.

(Consultants will still be available Friday via email for current Beeman customers.)

Last call for Holiday Promotions

We discovered years ago, this amazing format that provided s a gigantic open rate and high response.

The Holiday Invitation Mailers

When we first started out offering marketing services to the hearing aid industry, the Christmas Holiday time was slow for us. Practice owners were hesitant to spend marketing dollars during the Holidays, thinking customers would not want to spend money on something like a hearing aid during the gift buying season.

Not anymore.

With the Holidays comes lots of time spent with family, and too comes your customer’s realization that the time has arrived to finally do something about that hearing loss.

In comes your friendly invitation to offer help.

Our invitation format looks like a greeting card from the outside, providing great open rates.

Once opened, your customer is not tricked into yet another salesy pitch – but invited to a special Holiday open house to receive something he or she really need for the Holidays – help with a hearing loss!

We know there are plenty of busy practice owners out there that may not be realizing that the final holiday deadline is fast approaching…

so here is your reminder note to call now. 

Don’t miss your chance to finish up 4th quarter with a bang.

All Christmas Holiday promotions must be finalized by Friday, Nov 14th. 

(And then get going on your New Year and Valentine promotions too!)

View more Holiday Mailers

Here’s to a great end to your year and a very happy holiday season.