As the digital world becomes a larger part of daily life, consumers turn to the internet for recommendations. They turn to search engines and review websites for suggestions on restaurants, vendors, businesses, and more. Customers can leave reviews for businesses and their products or services. Potential customers use these reviews to decide which business
Benefits of Online Reviews
- Reviews help your company establish an online reputation. In fact, one of the worst things a business can do is ignore their online reviews and social posts. The biggest mistake of all a company can make is not participating in helping to shape the conversation about their company online.
- Poor reviews give you the opportunity to identify what needs improving and to learn and develop from your weaknesses. You can see where your business is falling short and remove common roadblocks in the customer journey. There is always room for improvement!
- Positive reviews can also be extremely eye opening and helpful. They showcase your strengths, from employees who rock at customer service to favorite products or services. Sharing these “wins” with your employees will boost morale and make them feel appreciated.
- One of a marketer’s main goals is to improve click-through rates (CTR). A 2017 study showed 56% of consumers click on businesses with online reviews. Have the cashier or receptionist remind customers to leave a review. Or, set up an automated email to be sent a day or two after their visit and ask them to provide you with feedback.
- One of the most obvious benefits of reviews is how they help build trust with potential clients. By engaging with negative and positive reviews online, your conversations become public. Searchers will see these exchanges between you and past customers, and they will feel confident that you care about your clients and their experience.
What About Negative Reviews?
The key to making negative reviews benefit your business is how you handle them. Poor reviews are a great opportunity for reps or managers to follow up with customers to determine what can be done to make it right. They can be used to craft personalized responses geared to specific problems. This makes your customer service team appear more invested in your customers’ goals, which results in fewer negative reviews and increased customer retention.
Online Review Sites
There are many websites you can use to collect customer reviews. The top sites for reviews for any type of business are Google My Business, Facebook, Yelp, BBB, Yellowpages, and Your Own Website. When you receive an exceptional review, feature it on your website and share it on your social media. You should be proud of the great work you are doing and celebrate it. Don’t just pat yourself on the back; make sure your followers and potential clients know how happy current customers are.
Have questions about where to start, how to go about collecting customer reviews, and making them easily accessible for potential customers? That’s where Beeman Marketing comes in! Our experts will work with you to put together a strategy specifically for your practice. Click below to learn more about our different services.