Tag: digital marketing

Pinterest: What Is It and Why You Need It

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When most people think about Pinterest, they think about recipes, house improvement DIYs, and inspiration. However, it is an untapped social media marketing resource.

Pinterest is one of the largest visual search engines. Users can search for new products, brands, tips and tricks, and more. It’s a great resource for driving website traffic and boosting online sales.

Content

Creating posts, called ‘pins,’ is extremely easy; you can create and edit them on the Pinterest app and website. There are also many tips and tricks to help you get started. Every Pin includes an image or video, plus a link to your site or store. You can create videos to show off features of products or share tutorials.

You can connect a product feed, which turns each product into its own Pin.

Get Discovered on Pinterest

There are multiple ways for users to discover and save new pins. The home feed shows new pins each time it is loaded. These featured pins are recommended based on pins that they saved previously. Users can also use keyword and visual searches to find similar or tagged pins. The final way to discover new pins is through related pins. These can be viewed by clicking on a favorite and scrolling down, or will load in the feed near a recently saved pin.

Pin Tips

  • Create new content regularly. For a steady stream of content, a new Pin should be created and posted at least once a week.
  • Schedule your Pins for optimal days and times. Pinterest has a scheduling tool you can use if you don’t already have a social media publishing software. (We use Hootsuite to schedule all our social media posts from the same website.)
  • Make every Pin actionable by adding a URL that drives traffic back to your site.
  • Give boards clear and descriptive titles such to optimize search results and organization.
Pinterest uses visuals such as graphs, pictures, and videos to grab the attention of users.
  • Brand your profile with a descriptive bio, profile picture, verified website
  • Determine your content strategy, such as publishing schedule, material, and SEO
  • Join community boards to interact with potential customers and other influencers. You can see what other practices are doing, and what is working for them.

There are many elements that go into a successful social media marketing strategy. That’s where Beeman can help. To learn more about how Beeman can heal you get started with a strong strategy or revitalize your social media accounts, check out our Social Media Services.

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Instagram: User Stats and Tips

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Facebook, Snapchat, Instagram, Skype, YouTube, Twitter, Pinterest, Linkedin

The past decade has made it clear social media is here to stay. With platforms such as Facebook, Pinterest, Twitter, and others, there is something for each demographic. Some of these platforms rely on written content and sharing, Instagram uses visuals to captivate consumers. It is one of the fastest growing platforms, and is the 5th largest platform. There are many incredible stats about the platform, but here are our top 50.

User stats

  • More than 1 billion people use the platform every month.
  • The US has the largest population of Instagrammers with 140 million.
  • Of those billion, 51% are female and 49% are male.
  • Instagram users spend an average of 30 minutes each day on the platform. This includes scrolling through their feed and posting content.
  • Instagrammers are more likely to follow brands than other social networkers. 50% of user follow brands.
Most users use their mobile devices to access the network, but it can be accessed via computer also.

Instagram marketing

  • There are more than 25 million brand accounts on the platform.
  • 200 million people visit at least one of these account profiles daily.
  • Engagement with brands on Instagram is 10x higher than Facebook, 54x higher than Pinterest, and 84x higher than Twitter.
  • And photos receive more engagement than videos!
  • Every month 130 million users tap on shopping posts. 50% of these people visit a website and make a purchase after seeing a product or service on Instagram.
  • 81% of people use the platform to research products and services more.
  • 60% of Instagrammers discover new products on the platform.
  • Out of the top 100 brands in the world, 90% have an Instagram account.

Miscellaneous stats

  • The first ever photo was posted by Kevin Systrom (@kevin) on Jul 16, 2010. It was of his dog and the caption was “test.”
  • Facebook bought Instagram for $1 billion in April of 2012.
  • National Geographic is the second most-followed brand with 147 million followers; Instagram is the first.
  • The platform is estimated to have brought in $20 billion in ad revenue in 2019.
  • Portuguese soccer-player Cristiano Ronaldo has the most followers.

Tips for getting started

  • To get the most out of the platform, set up a business account. Business accounts give you access to Instagram Insights, Ads, Shopping, and primary and secondary messaging inboxes. They also allow you to provide contact information and a call-to-action button on your profile!
  • Just like with any marketing tool or strategy, define your goal(s). Goals can change along the way, but it helps to set clear ones when starting off.
  • Do research so you know your audience. Find out when they are active, which types of hashtags they follow, which creators or influencers they follow, anything you can. This will help you be the most successful in connecting with them and converting leads to sales.
  • Optimize your profile by including your company name, username, business category, , contact info, and link to your website.
  • And, be sure to pick the right profile picture. Have your logo or building front clear and centered, so people know who they’re interacting with.

Including Instagram in your social media marketing efforts will increase brand awareness for your company, generate leads, convert leads to sales, and more. It can be difficult to add another social network to your digital marketing efforts, especially with various accounts, differing optimal posting days and times, and best practices. That’s where our digital marketing experts at Beeman come in. We will work with you to create engaging content and ads that will generate leads and turn those leads into sales. To learn more about the various services we offer, simply click the button below!

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Online Reviews: 5 Reasons Why You Need Them

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As the digital world becomes a larger part of daily life, consumers turn to the internet for recommendations. They turn to search engines and review websites for suggestions on restaurants, vendors, businesses, and more. Customers can leave reviews for businesses and their products or services. Potential customers use these reviews to decide which business

Benefits of Online Reviews

  • Reviews help your company establish an online reputation. In fact, one of the worst things a business can do is ignore their online reviews and social posts. The biggest mistake of all a company can make is not participating in helping to shape the conversation about their company online.
  • Poor reviews give you the opportunity to identify what needs improving and to learn and develop from your weaknesses. You can see where your business is falling short and remove common roadblocks in the customer journey. There is always room for improvement!
  • Positive reviews can also be extremely eye opening and helpful. They showcase your strengths, from employees who rock at customer service to favorite products or services. Sharing these “wins” with your employees will boost morale and make them feel appreciated.
Sharing online reviews is easy for customers and beneficial for your business.
  • One of a marketer’s main goals is to improve click-through rates (CTR). A 2017 study showed 56% of consumers click on businesses with online reviews. Have the cashier or receptionist remind customers to leave a review. Or, set up an automated email to be sent a day or two after their visit and ask them to provide you with feedback.
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  • One of the most obvious benefits of reviews is how they help build trust with potential clients. By engaging with negative and positive reviews online, your conversations become public. Searchers will see these exchanges between you and past customers, and they will feel confident that you care about your clients and their experience.

What About Negative Reviews?

The key to making negative reviews benefit your business is how you handle them. Poor reviews are a great opportunity for reps or managers to follow up with customers to determine what can be done to make it right. They can be used to craft personalized responses geared to specific problems. This makes your customer service team appear more invested in your customers’ goals, which results in fewer negative reviews and increased customer retention.

Online Review Sites

There are many websites you can use to collect customer reviews. The top sites for reviews for any type of business are Google My Business, Facebook, Yelp, BBB, Yellowpages, and Your Own Website. When you receive an exceptional review, feature it on your website and share it on your social media. You should be proud of the great work you are doing and celebrate it. Don’t just pat yourself on the back; make sure your followers and potential clients know how happy current customers are.

Have questions about where to start, how to go about collecting customer reviews, and making them easily accessible for potential customers? That’s where Beeman Marketing comes in! Our experts will work with you to put together a strategy specifically for your practice. Click below to learn more about our different services.

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Fresh Content: The Importance of Updating Social Pages

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Your social pages are living entities, and should change and grow accordingly. While the popular saying “Content is King” still rings true, fresh content always perform better. There are many benefits to posting fresh, new content on a regular basis. Each content update affects how users and search engines interact with your pages. Fresh, engaging content will bring new visitors to your site and keep old visitors coming.

Keep Your Audience Interested

Internet users rely on websites and social pages to provide interesting, up-to-date, and relevant information. Users develop a sense of loyalty to the websites they visit on a regular basis for this information. However, loyalties will shift if the website is not updated regularly. Keep current subscribers updated, and provide information to convert new visitors to customers. Even modifying existing content will give your website the deserved freshness.

Using an RSS feed updates subscribers each time new content is published to your website. Audience engagement helps in developing long term relationship with users and securing returning traffic, adding value to your site.

Of course just publishing new articles and photos does not necessarily ensure your site will build the kind of loyal readership that reliably returns day after day. The fresh content has to be valuable in the eyes of the visitor, meaning it is informative, entertaining, and unique.

Your audience can view content on your social pages from any device.

More Traffic to Social Pages

Provide useful, insightful information about your industry and people will engage with your company and share your posts. This will ensure people are talking about your brand and visiting your website.

More Indexing of Content

Search engines use web crawlers to “index” a site based upon a number of algorithmic factors determined by the search engine company. For instance, a site may be indexed based on the number of incoming links to the site, number and type of subject keywords used, and how often a site is updated. The more frequently you update your website, the more frequently a search engine will index your website. This means you’ll have more opportunities to achieve higher rankings based on the content. Static websites are those that don’t have frequent changes, and are considered dead or stale by search engines.

Review how well each social page did on a regular basis.

Organic Keyword Optimization

When you update your site on a regular basis, you create opportunities to utilize organic keyword optimization that will result in an improved position in the search results. Fresh content improves keyword optimization since you can include the best, most relevant keywords to boost your website’s rank. Place keywords naturally on relevant pages to drive keyword optimization and SEO.

Be an Authority on Content

The end goal for every company should be to become the “Industry Authority”. Companies become an industry authority through a loyal reader base and high search engine results. Reaching this status requires frequent updates in addition to fresh content along with exceptional organization. As an authority figure, you and your company stand to benefit a great deal from the improved credibility that accompanies this newfound position as an expert or authority on a particular subject.

Add informative, valuable content on your website related to your industry and your website will enjoy greater authority potential. The more authority you have on a subject, the more likely customers are to purchase from you. Social media platforms are a great place to begin building authority on a topic. Learn more about how Beeman can help you tackle social media and website management by clicking the button below!

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Email Marketing: What It Is and Why You Need It

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Whether it’s Gmail, Yahoo, or another service, email has become a large part of daily life. There are 3.9 billion email users worldwide. Therefore, it is a great resource for marketers to tap into.

Email marketing is promoting products or services and developing relationships with customers or clients via email. The three main objectives are building loyalty, trust, or brand awareness. This includes sending promotions, business updates, or surveys.

Types of Emails

There are two main types of emails when it comes to email marketing. Transactional emails are triggered by a customer’s action with a company. This includes password resets, order confirmation, newsletters, and receipts. Their main purpose is to provide information regarding the action that triggered it. Direct emails involve sending an email solely to promote a message, product, or sale.

Benefits of Email Marketing

People use email for news, purchasing and tracking goods, managing subscriptions, and more. Email marketing can add to your print marketing efforts. It has become increasing popular with companies for several reasons:

Use email marketing to encourage purchases, promote new products and services, and gain insight into customer's behavior.
  • It is much more cost-effective and faster than traditional mail. Email campaigns don’t take as long to plan or produce, and can be sent out at a specific time.
  • Customize and personalize campaigns to create targeted content. Emails that include the recipient’s name in the subject line have a higher clickthrough rate. You can also target your audience to optimize open rates and engagement.
  • Gain insight by sending surveys to receive customer feedback. Email service providers (ESP) provide reports on which links are clicked, how many times an email is opened, and who opened it.
  • Improve sales with promotions, automated emails, new product announcements, and more. 59% of people say marketing emails influence their decision to purchase.
  • 73% of millennials prefer updates from businesses to come via email.
  • Email campaigns can also direct traffic to your site with a Call To Action (CTA). The CTA could be

Drawbacks of Email Marketing

However, there are some downsides to email marketing. You need permission send emails to your customers.

  • As of mid-2016, email deliverability is still an issue for legitimate marketers. In the U. S., legitimate email servers average a delivery rate of 73%.
  • On average, people receive 90 emails per day. Personalize the subject line to keep your email from being lost in the inbox.

There are many elements that go into a successful email campaign. That’s where Beeman can help. To learn more about how Beeman can jumpstart your email marketing strategy, check out our Email Marketing Services.

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Instagram: What it is and Why You need it

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Benefits of Social Media Marketing

Social media helps people stay up-to-date on news, find recommendations, connect with others, and stay entertained, and they take it with them everywhere they go. Whether it’s Facebook, Instagram, Twitter, or another platform, social media is a great way for current and potential patients to connect with your practice. 

What is Instagram?

Instagram is a free, easy to use social media platform with more than 1 billion monthly users. Users share photos and videos on their feed and stories to build a narrative. This makes it an ideal platform for building brand awareness. The platform now has many features that make it beneficial for businesses to include it in their marketing efforts.

Access Instagram from your cell phone

Getting Started

  • Use a business account to get access to additional features including Insights, ads, Shopping, and the option to include contact information and a CTA button on your profile.
  • Define your goal(s) and audience(s). In the last 4 years, the number of users in the 50- to 64-year-old demographic has increased.
  • Optimize your profile including your name, profile photo, username (handle), website, category, contact info, and CTA button.
  • Explore the available insights that analyze the performance of your posts.

Why You Need Instagram

Instagram is a visual medium so you need to create visually compelling content. This can include behind-the-scenes posts, quote/text-based images, instructional posts, and videos. Once you’ve created your content, you need to write great captions. The caption should be relevant, entertaining or informative, compelling, and on-brand. You can also include hashtags, which increase your visibility and discoverability.

Search Instagram using hashtags and handles.

Instagram Stories are great for encouraging follower interaction. They can include polls, reactions, videos, and products. Followers expect stories to be rawer than posts on your feed. They are visible for only 24 hours, but you can extend this by creating highlight albums. Highlights show up right under your bio and provide potential followers with information about your business and why they should follow you.

You can showcase your products with Instagram Shopping. This feature allows you to sell products directly from posts and Stories. 83% of users have used Instagram to discover new products.

Partnering with an influencer can help you reach a new audience. The easiest way to do this is to invite an influencer to take over your account for a set period of time, also known as an Instagram takeover. You can also run an Instagram ad to expand your reach.

Engage with others and they will engage with your posts more. Respond to comments on your posts and interact with popular accounts in your niche to make yourself visible in a non-promotional way.

Managing multiple social media platforms can be overwhelming. It’s important to consider the audience and best practices for each. Don’t know where to start on your social media marketing? Don’t worry! We can help you set up an account, create content, optimize post engagement, and boost posts.

Learn more about our social packages!

Twitter: What it is and Why You need it

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Facebook, Snapchat, Instagram, Skype, YouTube, Twitter, Pinterest, Linkedin

Benefits of Social Media Marketing

In 2020 social media is part of nearly everyone’s life in one way or another. Thanks to smartphones, people can access their social media from anywhere at any time and connect with people across the world. Many people turn to social media when looking for recommendations and reviews for businesses. Whether it’s Facebook, Instagram, Twitter, or another platform, social media is a great way for current and potential patients to connect with your practice. 

What is Twitter?

Twitter is a free, easy to use social media platform with 330 million monthly users. The platform is made up of hashtags, user accounts, retweets, polls, and more. Users follow hashtags and accounts to stay up-to-date on topics they’re interested in. They can also contribute to the conversation by retweeting and adding comments.

How is Twitter Helpful?

Connect with a younger audience. While most Facebook users are seniors, 63% of Twitter users are between the ages of 35 and 65. Diversify your marketing efforts and reach a different audience than you do with Facebook or print marketing efforts.

Keep the discussion going. Twitter allows for conversational, casual, and quick interactions. Using specific hashtags for a series of tweets helps people track conversations and topics. This is helpful for promotions or events. Followers can find information easily in one place by following the related hashtag.

Reach beyond your followers. Sometimes using a common hashtag can drive interactions with your tweets and generate leads. For example, if your practice publishes a motivational post each Monday, add #MotivationalMonday to the tweet. The tweet will then appear on the feeds of your followers and people who follow that hashtag.

Direct traffic to your website. Not only can tweeting build awareness of your practice, but it can also make the content on your website more accessible and sharable.

Managing multiple social media platforms can be overwhelming. It’s important to consider the audience and best practices for each. Don’t know where to start on your social media marketing? Don’t worry! We can help you set up an account, create content, optimize post engagement, and boost posts.

Learn more about our social packages!