Instagram: User Stats and Tips

Facebook, Snapchat, Instagram, Skype, YouTube, Twitter, Pinterest, Linkedin

The past decade has made it clear social media is here to stay. With platforms such as Facebook, Pinterest, Twitter, and others, there is something for each demographic. Some of these platforms rely on written content and sharing, Instagram uses visuals to captivate consumers. It is one of the fastest growing platforms, and is the 5th largest platform. There are many incredible stats about the platform, but here are our top 50.

User stats

  • More than 1 billion people use the platform every month.
  • The US has the largest population of Instagrammers with 140 million.
  • Of those billion, 51% are female and 49% are male.
  • Instagram users spend an average of 30 minutes each day on the platform. This includes scrolling through their feed and posting content.
  • Instagrammers are more likely to follow brands than other social networkers. 50% of user follow brands.
Most users use their mobile devices to access the network, but it can be accessed via computer also.

Instagram marketing

  • There are more than 25 million brand accounts on the platform.
  • 200 million people visit at least one of these account profiles daily.
  • Engagement with brands on Instagram is 10x higher than Facebook, 54x higher than Pinterest, and 84x higher than Twitter.
  • And photos receive more engagement than videos!
  • Every month 130 million users tap on shopping posts. 50% of these people visit a website and make a purchase after seeing a product or service on Instagram.
  • 81% of people use the platform to research products and services more.
  • 60% of Instagrammers discover new products on the platform.
  • Out of the top 100 brands in the world, 90% have an Instagram account.

Miscellaneous stats

  • The first ever photo was posted by Kevin Systrom (@kevin) on Jul 16, 2010. It was of his dog and the caption was “test.”
  • Facebook bought Instagram for $1 billion in April of 2012.
  • National Geographic is the second most-followed brand with 147 million followers; Instagram is the first.
  • The platform is estimated to have brought in $20 billion in ad revenue in 2019.
  • Portuguese soccer-player Cristiano Ronaldo has the most followers.

Tips for getting started

  • To get the most out of the platform, set up a business account. Business accounts give you access to Instagram Insights, Ads, Shopping, and primary and secondary messaging inboxes. They also allow you to provide contact information and a call-to-action button on your profile!
  • Just like with any marketing tool or strategy, define your goal(s). Goals can change along the way, but it helps to set clear ones when starting off.
  • Do research so you know your audience. Find out when they are active, which types of hashtags they follow, which creators or influencers they follow, anything you can. This will help you be the most successful in connecting with them and converting leads to sales.
  • Optimize your profile by including your company name, username, business category, , contact info, and link to your website.
  • And, be sure to pick the right profile picture. Have your logo or building front clear and centered, so people know who they’re interacting with.

Including Instagram in your social media marketing efforts will increase brand awareness for your company, generate leads, convert leads to sales, and more. It can be difficult to add another social network to your digital marketing efforts, especially with various accounts, differing optimal posting days and times, and best practices. That’s where our digital marketing experts at Beeman come in. We will work with you to create engaging content and ads that will generate leads and turn those leads into sales. To learn more about the various services we offer, simply click the button below!

Twitter: 35 Interesting Facts

Facebook, Snapchat, Instagram, Skype, YouTube, Twitter, Pinterest, Linkedin

Twitter is one of the largest social media platforms and it doesn’t seem to be going away anytime soon. It is the preferred platform for news and is great for providing quick, live updates. Here are 35 facts and stats about the platform.

History of Twitter

  1. It was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass and launched in July 2006
  2. One of the original ideas for a name was “FriendStalker.”
  3. The very first tweet was sent on March 21, 2006.
  4. The hashtag was first introduced in 2007.
  5. Ellen DeGeneres is responsible for the most retweeted tweet of all time.
  6. In November 2017, the character limit for a tweet expanded from 140 to 280.
  7. It took 3 years, 2 months and 1 day to go from the first tweet to the billionth.
  8. The 2012 election broke records with 31.7 million political tweets. Election Day was by far the most tweeted about event in US political history.
Twitter can be accessed on a computer or mobile device.
Macro shot of the twitter website in web browser on a computer screen.

Marketing Stats

  1. In 2017, businesses spent $70 million on ads.
  2. 77% of users feel more positive about a brand when their tweet has been replied to.
  3. 80% of users have mentioned a brand in a tweet.
  4. Companies using the platform for customer service see a 19% lift in customer satisfaction.
  5. 67% of all B2B businesses use it as a digital marketing tool.
  6. 85% of small and medium business users use it to provide customer service.
  7. 40% of users have reported purchasing something after seeing it on the platform.
  8. Twitter users are 38% more likely to post opinions about brands and products than other social media users. 
  9. 27% of adults 50+ use it.
  10. People spend 26% more time viewing ads on the platform than on other leading platforms.
  11. Tweets with images get 150% more retweets.
  12. 76% of consumers are likely to recommend the brand following friendly service.

Twitter User Stats

  1. 63% of Twitter users is between 35-65 years old.
  2. 66% of users are male. 
  3. There are 145 million daily users.
  4. 22% of Americans are on Twitter.
  5. 80% of active users access the site via mobile.
  6. Barak Obama has the most followers at 118 million.
  7. The average user follows five businesses.
Twitter can be accessed on your mobile phone

Misc

  1. According to the Vatican, you’re a better person if you follow the Pope on Twitter.
  2. The Library of Congress used to archive all tweets.
  3. The famous blue bird in the logo is named Larry.
  4. Katy Perry has the most followers.
  5. There are more than 9,000 Tweets sent every second.
  6. The “Face With Tears of Joy” has been used more than two billion times, making it the most popular.
  7. There are only 4800 employees.
  8. 71% of users say they use the network to get their news.

Twitter is a key element for successful social media marketing. Make sure your efforts are successful with Beeman Social Media Services! We can help you discover the times and days, copy, and hashtags that optimize follower interaction. Click the button below to learn more!

Facebook: 50 Interesting Stats

Facebook can be accessed on your mobile device

You probably already know quite a bit about Facebook and the benefits of including it in your marketing strategy. These specific stats show just how beneficial it can be, and can help you get started on Facebook marketing.

Financial Stats

1. Facebook’s initial public offering (IPO) raised $16 billion, making it the third largest in U.S. history, behind General Motors and Visa
2. Since 2012, the company has spent well over $22.4 billion buying competitors.
3. In the second quarter of 2020, the net income was $5.18 billion.
4. Mark Zuckerberg’s salary is only $1 a year.
5. However, Zuckerberg’s net worth is $98.5 billion.
6. Nearly 75% of high-income earners use Facebook.

Users and Demographics

7. Over the past 12 years, the number of active monthly users has increased from 100 million to 2.7 billion.
8. There were 2.47 billion Family Daily Active People (DAP) as of June 2020.
9. 46% of seniors use Facebook.
10. 95% of users access Facebook on their mobile device.

11. There are 1.79 billion daily active users.
12. 73% of users in the US access the platform everyday.
13. 93% of users access it each week.
14. A 2019 study shows 75% of women use Facebook.
15. The average user spends 35 minutes on Facebook.
16. Seniors are the fastest growing group on Facebook.
17. The average user has an average of 155 “friends.”
18. Women tend to have more “friends” than men.
19. According to Igloo’s 2019 State of the Global Digital Workplace report, 87% of people use Facebook to connect with their co-workers.
20. A Cowen and Company study showed 65% of users use Facebook to view photos.
21. Women tend to comment on and “like” more posts than men.

Marketing Statistics

22. Facebook’s share in the global digital advertising market is 19.7%.
23. In Q1 of 2020, Facebook brought in $17.44 billion in ad revenue.
24. Facebook’s potential reach of advertising is 1.9 billion.
25. As of 2018, 86% of marketers use Facebook Advertising.
26. Notably, 78% of American consumers have discovered products via Facebook.
27. The best day and time for posting to Facebook varies by industry.
28. There are 800 million monthly users of Facebook Marketplace.
29. The average engagement rate for Facebook page posts is 3.42%.
30. 140 million businesses use Facebook every month to communicate with prospective customers and employees, or to engage with their communities.
31. Facebook is considered the most important for B2B and B2C marketing by marketers.

Global Stats

32. Facebook is the world’s third-most visited site, after Google and Youtube.
33. Facebook is the 5th most downloaded free app in the App store and Facebook Messenger is 4th.
34. 7 out of 10 adults in the US use Facebook.
35. India has the most Facebook users at 290 million.
36. As of January 2020, 28.5% of the world population use Facebook.
37. There are more than 10 million groups on Facebook, which people use to connect to people with similar interests.
38. Facebook can translate 100 languages without using English Data. This means languages can be translated directly, rather than to English then the desired language.

Miscellaneous Stats

39. Users watch 85% of Facebook videos without sound.
40. Square Facebook videos get 35% more views than landscape.

41. Mobile-friendly videos generate higher engagement.
42. 5 billion comments are left on Facebook pages monthly.
43. Facebook-owned apps have a combined 16 billion downloads.
44. There are 120 million fake users on Facebook.
45. The most liked page is Facebook’s page with 215 million likes.
46. 80.4% of social referrals to ecommerce sites come through Facebook
47. Mark Zuckerburg started Facebook at the age of 19.
48. As of 2019, Facebook has 44,912 full-time employees
49. Facebook was the number one search term globally as of October 2019.
50. The “family” of Facebook products includes Facebook, Facebook Messenger, Instagram, and WhatsApp.


Whether you are starting from scratch or revamping, tackling social media marketing can be difficult and overwhelming. That’s where Beeman comes in! With our social media packages, we can help you increase engagement, expand your reach, and bring traffic to your website. Learn more below!

Instagram: What it is and Why You need it

Benefits of Social Media Marketing

Social media helps people stay up-to-date on news, find recommendations, connect with others, and stay entertained, and they take it with them everywhere they go. Whether it’s Facebook, Instagram, Twitter, or another platform, social media is a great way for current and potential patients to connect with your practice

What is Instagram?

Instagram is a free, easy to use social media platform with more than 1 billion monthly users. Users share photos and videos on their feed and stories to build a narrative. This makes it an ideal platform for building brand awareness. The platform now has many features that make it beneficial for businesses to include it in their marketing efforts.

Access Instagram from your cell phone

Getting Started

  • Use a business account to get access to additional features including Insights, ads, Shopping, and the option to include contact information and a CTA button on your profile.
  • Define your goal(s) and audience(s). In the last 4 years, the number of users in the 50- to 64-year-old demographic has increased.
  • Optimize your profile including your name, profile photo, username (handle), website, category, contact info, and CTA button.
  • Explore the available insights that analyze the performance of your posts.

Why You Need Instagram

Instagram is a visual medium so you need to create visually compelling content. This can include behind-the-scenes posts, quote/text-based images, instructional posts, and videos. Once you’ve created your content, you need to write great captions. The caption should be relevant, entertaining or informative, compelling, and on-brand. You can also include hashtags, which increase your visibility and discoverability.

Search Instagram using hashtags and handles.

Instagram Stories are great for encouraging follower interaction. They can include polls, reactions, videos, and products. Followers expect stories to be rawer than posts on your feed. They are visible for only 24 hours, but you can extend this by creating highlight albums. Highlights show up right under your bio and provide potential followers with information about your business and why they should follow you.

You can showcase your products with Instagram Shopping. This feature allows you to sell products directly from posts and Stories. 83% of users have used Instagram to discover new products.

Partnering with an influencer can help you reach a new audience. The easiest way to do this is to invite an influencer to take over your account for a set period of time, also known as an Instagram takeover. You can also run an Instagram ad to expand your reach.

Engage with others and they will engage with your posts more. Respond to comments on your posts and interact with popular accounts in your niche to make yourself visible in a non-promotional way.


Managing multiple social media platforms can be overwhelming. It’s important to consider the audience and best practices for each. Don’t know where to start on your social media marketing? Don’t worry! We can help you set up an account, create content, optimize post engagement, and boost posts.

Twitter: What it is and Why You need it

Facebook, Snapchat, Instagram, Skype, YouTube, Twitter, Pinterest, Linkedin

Benefits of Social Media Marketing

In 2020 social media is part of nearly everyone’s life in one way or another. Thanks to smartphones, people can access their social media from anywhere at any time and connect with people across the world. Many people turn to social media when looking for recommendations and reviews for businesses. Whether it’s Facebook, Instagram, Twitter, or another platform, social media is a great way for current and potential patients to connect with your practice

What is Twitter?

Twitter is a free, easy to use social media platform with 330 million monthly users. The platform is made up of hashtags, user accounts, retweets, polls, and more. Users follow hashtags and accounts to stay up-to-date on topics they’re interested in. They can also contribute to the conversation by retweeting and adding comments.

How is Twitter Helpful?

Connect with a younger audience. While most Facebook users are seniors, 63% of Twitter users are between the ages of 35 and 65. Diversify your marketing efforts and reach a different audience than you do with Facebook or print marketing efforts.

Keep the discussion going. Twitter allows for conversational, casual, and quick interactions. Using specific hashtags for a series of tweets helps people track conversations and topics. This is helpful for promotions or events. Followers can find information easily in one place by following the related hashtag.

Reach beyond your followers. Sometimes using a common hashtag can drive interactions with your tweets and generate leads. For example, if your practice publishes a motivational post each Monday, add #MotivationalMonday to the tweet. The tweet will then appear on the feeds of your followers and people who follow that hashtag.

Direct traffic to your website. Not only can tweeting build awareness of your practice, but it can also make the content on your website more accessible and sharable.

Managing multiple social media platforms can be overwhelming. It’s important to consider the audience and best practices for each. Don’t know where to start on your social media marketing? Don’t worry! We can help you set up an account, create content, optimize post engagement, and boost posts.

Facebook: What it is and Why You need it

Benefits of Social Media Marketing

In 2020 social media is part of nearly everyone’s life in one way or another. Whether it’s Facebook, Instagram, Twitter, or another platform, social media is a great way for current and potential patients to connect with your practice on a personal, yet casual, level. 

What is Facebook?

Facebook is a free, easy to use platform that connects users with shared interests to each other. It also allows users to connect with businesses and recommend them to friends. It is one of the largest platforms, with 2.7 billion monthly users. This means it’s likely most of your patients are already on Facebook, and so are many potential patients. The majority of users are adults and are active multiple times a day. Studies also show user activity increases with age

How is Facebook Helpful?

By maintaining a Facebook business page, patients can market on your behalf. They can leave reviews, “check-in” at your practice, and share your page with friends and in groups. This helps potential patients find and connect with you. They can see what others have said about your practice and services and even explore your website.

Creating posts can make content on your website or blog more accessible and sharable, build awareness, and generate leads. You can utilize images, short or live videos, polls, and stories to create conversation and interest around your practice. Users can engage with your posts by liking, sharing, and commenting on them. You can even boost posts (and your page!) to get more engagements and followers.

Don’t know where to start on your social media marketing? Don’t worry! We can help you set up an account, create content, optimize post engagement, and boost posts. Learn more about our social media services!