Twitter: 35 Interesting Facts

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Twitter is one of the largest social media platforms and it doesn’t seem to be going away anytime soon. It is the preferred platform for news and is great for providing quick, live updates. Here are 35 facts and stats about the platform.

History of Twitter

  1. It was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass and launched in July 2006
  2. One of the original ideas for a name was “FriendStalker.”
  3. The very first tweet was sent on March 21, 2006.
  4. The hashtag was first introduced in 2007.
  5. Ellen DeGeneres is responsible for the most retweeted tweet of all time.
  6. In November 2017, the character limit for a tweet expanded from 140 to 280.
  7. It took 3 years, 2 months and 1 day to go from the first tweet to the billionth.
  8. The 2012 election broke records with 31.7 million political tweets. Election Day was by far the most tweeted about event in US political history.
Twitter can be accessed on a computer or mobile device.
Macro shot of the twitter website in web browser on a computer screen.

Marketing Stats

  1. In 2017, businesses spent $70 million on ads.
  2. 77% of users feel more positive about a brand when their tweet has been replied to.
  3. 80% of users have mentioned a brand in a tweet.
  4. Companies using the platform for customer service see a 19% lift in customer satisfaction.
  5. 67% of all B2B businesses use it as a digital marketing tool.
  6. 85% of small and medium business users use it to provide customer service.
  7. 40% of users have reported purchasing something after seeing it on the platform.
  8. Twitter users are 38% more likely to post opinions about brands and products than other social media users. 
  9. 27% of adults 50+ use it.
  10. People spend 26% more time viewing ads on the platform than on other leading platforms.
  11. Tweets with images get 150% more retweets.
  12. 76% of consumers are likely to recommend the brand following friendly service.

Twitter User Stats

  1. 63% of Twitter users is between 35-65 years old.
  2. 66% of users are male. 
  3. There are 145 million daily users.
  4. 22% of Americans are on Twitter.
  5. 80% of active users access the site via mobile.
  6. Barak Obama has the most followers at 118 million.
  7. The average user follows five businesses.
Twitter can be accessed on your mobile phone


  1. According to the Vatican, you’re a better person if you follow the Pope on Twitter.
  2. The Library of Congress used to archive all tweets.
  3. The famous blue bird in the logo is named Larry.
  4. Katy Perry has the most followers.
  5. There are more than 9,000 Tweets sent every second.
  6. The “Face With Tears of Joy” has been used more than two billion times, making it the most popular.
  7. There are only 4800 employees.
  8. 71% of users say they use the network to get their news.

Twitter is a key element for successful social media marketing. Make sure your efforts are successful with Beeman Social Media Services! We can help you discover the times and days, copy, and hashtags that optimize follower interaction. Click the button below to learn more!

Twitter: What it is and Why You need it

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Benefits of Social Media Marketing

In 2020 social media is part of nearly everyone’s life in one way or another. Thanks to smartphones, people can access their social media from anywhere at any time and connect with people across the world. Many people turn to social media when looking for recommendations and reviews for businesses. Whether it’s Facebook, Instagram, Twitter, or another platform, social media is a great way for current and potential patients to connect with your practice

What is Twitter?

Twitter is a free, easy to use social media platform with 330 million monthly users. The platform is made up of hashtags, user accounts, retweets, polls, and more. Users follow hashtags and accounts to stay up-to-date on topics they’re interested in. They can also contribute to the conversation by retweeting and adding comments.

How is Twitter Helpful?

Connect with a younger audience. While most Facebook users are seniors, 63% of Twitter users are between the ages of 35 and 65. Diversify your marketing efforts and reach a different audience than you do with Facebook or print marketing efforts.

Keep the discussion going. Twitter allows for conversational, casual, and quick interactions. Using specific hashtags for a series of tweets helps people track conversations and topics. This is helpful for promotions or events. Followers can find information easily in one place by following the related hashtag.

Reach beyond your followers. Sometimes using a common hashtag can drive interactions with your tweets and generate leads. For example, if your practice publishes a motivational post each Monday, add #MotivationalMonday to the tweet. The tweet will then appear on the feeds of your followers and people who follow that hashtag.

Direct traffic to your website. Not only can tweeting build awareness of your practice, but it can also make the content on your website more accessible and sharable.

Managing multiple social media platforms can be overwhelming. It’s important to consider the audience and best practices for each. Don’t know where to start on your social media marketing? Don’t worry! We can help you set up an account, create content, optimize post engagement, and boost posts.