Facebook: What it is and Why You need it

Benefits of Social Media Marketing

In 2020 social media is part of nearly everyone’s life in one way or another. Whether it’s Facebook, Instagram, Twitter, or another platform, social media is a great way for current and potential patients to connect with your practice on a personal, yet casual, level. 

What is Facebook?

Facebook is a free, easy to use platform that connects users with shared interests to each other. It also allows users to connect with businesses and recommend them to friends. It is one of the largest platforms, with 2.7 billion monthly users. This means it’s likely most of your patients are already on Facebook, and so are many potential patients. The majority of users are adults and are active multiple times a day. Studies also show user activity increases with age

How is Facebook Helpful?

By maintaining a Facebook business page, patients can market on your behalf. They can leave reviews, “check-in” at your practice, and share your page with friends and in groups. This helps potential patients find and connect with you. They can see what others have said about your practice and services and even explore your website.

Creating posts can make content on your website or blog more accessible and sharable, build awareness, and generate leads. You can utilize images, short or live videos, polls, and stories to create conversation and interest around your practice. Users can engage with your posts by liking, sharing, and commenting on them. You can even boost posts (and your page!) to get more engagements and followers.

Don’t know where to start on your social media marketing? Don’t worry! We can help you set up an account, create content, optimize post engagement, and boost posts. Learn more about our social media services!