Facebook is an essential tool for any business today. As a hearing practice owner, you know the importance of social media for promoting your business and connecting with your clients on a more personal level. Facebook was the first social network to surpass one billion registered accounts and currently sits at over 2.89 billion monthly active users.1 Facebook is the most popular social media platform worldwide as of 2022.1
Facebook is the social media platform where you can reach people of all ages and backgrounds. This includes your senior clients. Half of the population aged 65 and older say they use the site.2 It’s also the place many potential new clients go to read reviews and get information about your business.
To get the attention of your future hearing aid patients, you’ll need engaging, high-quality post ideas to help catch your client’s attention and keep them interested. Here are some Facebook post ideas that can help you get started.
A great basis is the “who, what, where, when, why, and how” of your business and story.
Introduce Yourself and Your Team
Share your background story and who you are with your followers. People want to know more about you! Share your education, how you got your start in the hearing industry, why you chose it, and what you love about the industry and your practice specifically.
If you personally suffer from hearing loss, if your family has been in the hearing industry for twenty years or you moved to the area because you fell in love with the nearby hiking trails and beaches, share this information! Not all posts have to be promotional or even hearing-industry-related. You can create posts around yourself and your story. You can even share ways you’re involved in your community, local events of interest, or organizations you’re paired with.
You can also make posts by introducing your team. Bio’s and fun facts about your staff are a creative and engaging way to show off what your business brings to the table. Acknowledge your staff’s achievements and success stories! If someone in your staff recently got a new degree or certification, you can recognize that publicly to show your support.
Share Your Mission
What inspires you? Is your goal to help people overcome the stigma of hearing aids? Do you want to ensure that everyone in your community has access to quality hearing exams? Sharing what makes your brand authentic and unique is crucial for ensuring brand loyalty. For potential new customers, knowing what you hope to achieve with your work and what your practice stands for can be especially important.
Explain the “How” Behind Hearing Care
Walk your followers through the process of everything from an initial hearing test to a custom earmold fitting. Giving people a behind-the-scenes look at the day-to-day operations makes them feel more comfortable and prepared. Knowing what to expect from when they walk in the door to when they’re enjoying their new hearing device at home is a big selling point.
Share the newest technology you use and the unique services you offer. If you have a treatment plan or an advanced online appointment booking system, be sure to let potential new clients know. You never know what detail might be the determining factor in someone choosing your business over your competition.
Share Helpful Information and News
As a practice owner, you have great insight and understanding of news, trends, and advancements within the hearing industry. Make sure you pass this on to your patients!
You can share helpful hearing-related tips, hearing facts, news articles, or even information about new advances in technology. Keeping your followers updated and informed adds value to your page and keeps people coming back. Having a fun fact series where you share unique and interesting hearing facts can be educational and entertaining for your audience.
Keep Up With Dates
You don’t have to limit date-related posts to official holidays. Recognizing some hearing-related dates such as Healthy Aging Month or World Hearing Day is a great way to raise awareness. Check out our blog post “Check Your Calendar: Important Dates for the Hearing Industry” to learn more. You can even create fun posts around non-hearing healthcare-related dates such as World Pretzel Day or Ugly Sweater Day.3