Blog

Hello Spring!

New Spring Pieces for 2018! Snow is on the ground, but Spring is in the air! We want to introduce the first design from our 2018 Spring portfolio “Hello Spring”! The 2018 Pantone color of the year is Ultra Violet, so we felt it was only right to incorporate violet tones in this piece. Who… Continue reading

New Holiday Pieces & Formats for 2017

New Holiday Pieces & Formats for 2017 – Direct Mail for Audiologists, ENT’s and Hearing Aid Dispensers Let’s talk Santa Claus and snowflakes! Yes, it’s that time of year again. Families get together for a Holiday meal. The little ones are running to Grandpa to tell him about the latest event at school. Then Grandpa… Continue reading

Meet Your Call Analysts & Why You Need One

Meet Your Call Analysts & Why You Need One for Your Audiology, ENT or Hearing Care Practice At Beeman, we offer call tracking and analysis reports to our direct mail clients. Every Beeman mail piece contains a tracking number that records and logs your calls. During your promotion, our call analysis team reviews the status of… Continue reading

Get in the Hearing Loop

No Time Like the Present for Getting in the Hearing Loop by Monique Hammond – hearing impaired author & current president of the Twin Cities Chapter of the Hearing Loss Association of America (HLAA TC) “Getting in the Hearing Loop” is the title of a joint public education effort between the Hearing Loss Association of America (HLAA) and… Continue reading

Secret Ingredients of Successful Direct Mail {Hearing Aid & Audiology Marketing}

What makes a great direct mail product? Well it’s not macaroons. I just think they are pretty. I have included a list of ingredients that combine to create a powerful recipe for a successful hearing care direct mail promotion. Direct mail is essential for a successful and profitable hearing care practice.  It should be the backbone of any marketing plan.  But it is… Continue reading

Hopping Good Easter Hearing Aid Mailers

Seasonal Direct Mail: Easter Hearing Aid Mailers Looking for something different for your Spring Hearing Aid Mailers? We have two different designs and four different formats to fit your specific market and budget. Features: Vivid colors – Easy-to-Read Text – Market Tested Messages & Formats Deadline: March 2nd “The Bunny Mailer” Hearing Aid Direct Mail For this successful… Continue reading

December is for Hearing Aid Telemarketing

$1,225 investment for $50,000 in sales?  Yes please.  Why is December for Telemarketing? Control the Weather Factor I don’t think December has stable, beautiful, weather anywhere in the Continental U.S. (Correct me if I’m wrong Southern / Southwestern readers) With telemarketing, if you see a snowstorm on its way (or crazy rain storm or hurricane) just… Continue reading

Last call for Holiday Promotions

We discovered years ago, this amazing format that provided s a gigantic open rate and high response. The Holiday Invitation Mailers When we first started out offering marketing services to the hearing aid industry, the Christmas Holiday time was slow for us. Practice owners were hesitant to spend marketing dollars during the Holidays, thinking customers… Continue reading