How Reviews Can Help You Sell More Hearing Aids

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When was the last time that you searched for a review before purchasing a product or seeking out a service? Chances are it was fairly recent! According to 2021 online review statistics, 90% of consumers read online reviews. 1 Your potential hearing aid customers are no different.

Some of the most important factors for consumers when considering a new business or product include star rating, legitimacy, recency, sentiment, and quality.2  Much like we would ask friends and family for recommendations, review sites allow customers to do this online with just a few clicks. For nearly 9 in 10 consumers, an online review is as important as a personal recommendation.2 How are your hearing care practice reviews looking these days?

Not only are reviews important to customers, they are also incredibly important for the success of your hearing care business! Positive reviews can benefit your business in endless ways you might not even have considered. Just some of the potential benefits include:

– Establishing credibility. Credibility is an essential component of keeping clients, especially in a healthcare-related industry like hearing care. Without credibility, customers wonโ€™t be able to trust your Audiology or hearing care business or see its value.

– Insight into your current overall customer satisfaction. Analyzing reviews left by customers who have purchased hearing aids or utilized your hearing care services can provide valuable insight into what youโ€™re doing right and what could be improved. You also have the opportunity to address any customer concerns on a personal level, which shows your potential customers that you care about and truly value your customers and their feedback.

For nearly 9 in 10 consumers, an online review is as important as a personal recommendation.ยฒ

– ๐—” ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฒ๐˜๐—ถ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฒ๐—ฑ๐—ด๐—ฒ ๐—ผ๐˜ƒ๐—ฒ๐—ฟ ๐—ผ๐˜๐—ต๐—ฒ๐—ฟ ๐—”๐˜‚๐—ฑ๐—ถ๐—ผ๐—น๐—ผ๐—ด๐˜† & ๐—ต๐—ฒ๐—ฎ๐—ฟ๐—ถ๐—ป๐—ด ๐—ฐ๐—ฎ๐—ฟ๐—ฒ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€๐—ฒ๐˜€. Are you located in a competitive area? Reviews are a great way to ensure that your business is standing out from the hearing aid crowd. Having even just a slightly higher rating or a review that mentions a positive element that potential customers value, such as friendly staff, a clean environment, or reasonable hearing aid prices can make a world of difference!
– ๐—œ๐—ป๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜€๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—น๐—ผ๐—ฐ๐—ฎ๐—น ๐˜€๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต ๐—ฟ๐—ฎ๐—ป๐—ธ๐—ถ๐—ป๐—ด. Reviews are one of the most prominent ranking factors in local search. Securing your online visibility in search rankings for keywords is crucial for the growth of your business and for attracting new customers.
After considering the benefits of positive online reviews, itโ€™s also important to think about what potential cost ๐—ป๐—ฒ๐—ด๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฟ๐—ฒ๐˜ƒ๐—ถ๐—ฒ๐˜„๐˜€ could have on your Audiology or hearing-related business.

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94% of online shoppers reported that a negative review has convinced them to avoid visiting a new business. ยฒ ๐—ก๐—ฒ๐—ด๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฟ๐—ฒ๐˜ƒ๐—ถ๐—ฒ๐˜„๐˜€ can cost you more than just a loss of a potential new customer. Customers donโ€™t trust companies with lower than 4-star ratings. The most common filter applied is to see only companies with 4-star ratings and higher. ยณ This can take away from your overall brand image, and even make loyal customers question your business.
๐—ก๐—ผ๐˜ ๐˜€๐˜‚๐—ฟ๐—ฒ ๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ ๐˜๐—ผ ๐˜€๐˜๐—ฎ๐—ฟ๐˜ with analyzing your current reviews? We can help!
Request a consultation today to learn more about how we can provide 24/7 monitoring of your online reviews and notifications of reviews that need your immediate attention!

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Sources: 1. https://www.qualtrics.com/blog/online-review-stats/ 2. https://www.brightlocal.com/research/local-consumer-review-survey/ 3. https://www.reviewtrackers.com/reports/online-reviews-survey/