Marketing is more important today than ever before. Customers are spending more time carefully searching for well-reviewed products and services and being more mindful of their purchasing decisions.
Having a well-thought-out marketing strategy is absolutely crucial to the success of your business. If you’re not marketing your business, you will not be able to grow your business or keep up with the competition.
You might be wondering, in this world saturated with marketing, how do you make your marketing stand out from the crowd?
If everyone is offering the same products and services then these products and services become the basic minimum, or what is expected to be offered and provided within the market. If you are providing similar products and services as someone else, how can you market yourself in a way that’s different in a good way?
That’s where adding value to your marketing comes in. Value marketing, also known as customer-centric marketing is centered on strategies that look to exceed the client’s expectations and fuel consumer loyalty to achieve customer success.1 Value marketing campaigns aim to engage your customers and increase loyalty to your brand.
Value-added marketing’s power lies in putting the consumer’s needs first and pairing your solution’s unique ability to solve their pain and the value – whether qualitative or quantitative – that they will achieve by partnering with you.1
If you want to stand out as a business or service provider, you have to show extra value added to whatever you are doing so that your customer perceives you and what your business is offering as being superior to that of your competitors. In marketing, the term for this is customer perceived value.2
Some examples of ways to add value to your marketing:
Have several of your customers had similar questions that could benefit from a how-to, step-by-step explanation with a visual aid? For example, how to connect their hearing aids to a new Bluetooth source or how to properly dry out hearing aids if they accidentally got caught in the rain?
Videos have become an increasingly popular and successful means of marketing. Free and simple tutorials can be incredibly helpful to patients and are also increasingly simple to create. Check out our blog post “Social Media: Which Platforms Should You Use to Market Your Business?” to learn more about the different video platforms available.
Offer Free Educational Resources
Whether it’s a printable PDF for how to identify the signs of hearing loss, a company-branded calendar to mark when their next appointment will be, or a curated list of reputable hearing-related websites, free resources are a great way to create added value and show off your brand’s ability to offer something unique and a little extra to your customers.
Publish a Blog
You don’t have to be the next best-selling author to pen a few pages on topics that your customers would want to know more about. There is a lot of value in your knowledge and experience that can be shared. Think about questions you commonly get asked as a hearing professional and answer them in blog form!
A great starter blog topic could be something like “what to expect during a hearing appointment” and include details about the appointment experience that you provide.
Mention anything from free coffee in the lobby to new technology that you’re using that might not be something patients would expect! Blogs help you establish yourself and your company as industry experts.