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Your Hearing Industry Holiday Marketing Strategy   

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The holiday season presents a fantastic opportunity to engage with your audience and spread cheer while promoting the gift of better hearing! Capturing the essence of the holidays in your marketing campaigns can significantly elevate brand awareness and customer engagement

With the season quickly approaching, you may feel as though it’s too late to put together a successful marketing campaign. Never fear; we are here with some great ideas you can implement last minute that don’t take months of preparation or pre-season planning!

Here are some of our top impactful and creative ideas to make your marketing “hear for the holidays” and emphasize “giving the gift of better hearing.”

Festive Social Media Campaigns

Over 56% of people use social media to research products or services during the holidays.1 Leverage the power of social media to create engaging and heartwarming campaigns. Craft content that resonates with the holiday spirit, highlighting heartwarming stories about the impact of better hearing on people’s lives. 

Use hashtags like #HearForTheHolidays and encourage your audience to share their own stories or experiences related to hearing during the festive season. 

Holiday-Themed Email Marketing

Incorporate the holiday theme into your email marketing. Send personalized messages to your subscribers, sharing exclusive holiday offers on hearing aids, services, or accessories.

Emphasize the idea of “giving the gift of better hearing” with special discounts or packages, creating a sense of warmth and care.

Gift Guides and Special Offers

Studies show that health and wellness are among the top three retail categories expected to have the highest share of total holiday spending in 2023.2

Develop holiday-themed gift guides that feature your top hearing aid products or accessories suitable for the season. Highlight special offers such as “Buy One, Gift One,” encouraging customers to consider gifting the invaluable present of improved hearing to their loved ones.

Interested in some special offers and deals for your practice? Stay tuned for Beeman’s upcoming exclusive 12 Days of Deals holiday offers! Follow us on our social media to see what great marketing deals we are offering starting December 1st!

Create Engaging Holiday Contests

Organize fun and interactive contests on your website or social media platforms. Invite participants to share their favorite holiday sounds or melodies, subtly reminding them about the significance of good hearing during festive moments.

This can be a great low-cost way to boost your engagement and attract new patients.

Educational Info

Now is a great time to share tips for identifying hearing loss and types of hearing loss. With many people planning to spend time with friends and family, you can help your patients identify potential signs of hearing loss in others or notice any symptoms they might be experiencing that may have gone unnoticed.

Content Creation and Blogging

Share heartwarming and informative content centered around hearing health during the holidays. The holidays are also a great time to share personalized content, such as pictures of your holiday office decor, holiday parties, or local holiday happenings. 

You can create blog posts on tips for managing hearing aids during winter activities or the significance of clear hearing during family gatherings and celebrations. Educational information is also great to add to blog posts for more detailed explanations. 

Decorate Your Physical Space

Add the holiday spirit to your practice! 75% of consumers surveyed agree that shopping in person at a small business brings them joy and drives excitement for the holidays.3 Decorate your storefront or clinic with festive ornaments and designs that embody the essence of the season. Create a warm and welcoming atmosphere for your visitors.

Charitable Giving

Spread goodwill by tying your marketing efforts to a charitable cause. For instance, for every hearing aid sold during the holiday season, donate a portion to a local charity focused on hearing health or provide free services to those in need.

Studies show that health and wellness are among the top three retail categories expected to have the highest share of total holiday spending in 2023.

The holidays are a time of togetherness and sharing, making it the perfect moment to promote the importance of better hearing.
By weaving the “hear for the holidays” and “give the gift of better hearing” concepts into your marketing campaigns, you’re not just selling products or services; you’re fostering connections and improving lives.
Embrace the spirit of the season and spread the message of the gift of better hearing to create a lasting, positive impression on your audience!

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Sources: 1. https://www2.deloitte.com/us/en/insights/industry/retail-distribution/holiday-retail-sales-consumer-survey.html 2. https://porchgroupmedia.com/blog/holiday-shopping-statistics/ 3. https://www.businesswire.com/news/home/20211028005356/en/5077315/Amex-Trendex-Consumers-Embracing-the-Holiday-Spirit-and-Welcoming-Back-Traditions-Put-on-Hold-Last-Year