Converting Calls 101
Inbound calls are the meat and potatoes of growing your hearing practice. 92 percent of all customer interactions happen over the phone.1 With the proper training and a plan, every call is an opportunity. Calls can either allow your business to have a positive engagement with a current patient or to set up an appointment […]
Keeping Your Practice Up to Date with Marketing Trends for 2022
While you know how important it is to understand the latest advances in hearing aid technology, do you do the same with marketing for your practice? Marketing is ever-evolving. Those who are quick to adapt are those who see the most success and get the best results. In our lifetime already we have seen incredible […]
Are You Missing These 3 Key Customer Service Elements?
These days almost anything can be purchased online. Any type of product a customer could ever imagine is available right at their fingertips with a click of a button. Globally, 54% of all consumers say that they have higher customer service expectations now than they did just one year ago.1 What does this mean for […]
7 Valentine’s Day Marketing Ideas that Your Patients Will Love!
Love might not be in the air quite yet, but that doesn’t mean it’s too early to be planning for your hearing practice’s Valentine’s day marketing! Valentine’s day is a great opportunity to get creative, have some fun with your patients and help make it a special occasion for all! Here are 7 ideas to […]
Marketing and COVID-19
While the US is ringing in the new year amid a COVID-19 surge, experts warn it could continue to alter daily life for many Americans during 2022.1 The nation broke records at least four times over the last week for its seven-day average of new daily COVID-19 cases, reporting an all-time high of more than […]
How to Create a Simple Holiday Gift Card Program for Your Hearing Care Practice
Did you know that gift cards are the most wanted item for 2021?! It’s true! According to the NRF and Prosper Insights & Analytics October 2021 Consumer Holiday Survey, a whopping 56% of consumers listed gift cards as the top gift they would like to receive this holiday season. 1 The demand for gift cards […]
10 Ways to Market your Practice Leading up to Christmas
With the holidays quickly approaching, if you haven’t already locked in your holiday marketing strategy now is the time to really get planning! We’ve composed a list of ten ways to market your practice specifically leading up to Christmas! 1. Themed Google Ads The holiday season is a great time to put out ads that […]
Holiday Season Hearing Aid Marketing
The holiday season is a time when people get together with family and friends. While patients may be more focused on the festivities than they are on scheduling their next hearing care appointment, this is a time for many people when a decline in their hearing will become a bigger problem and made more obvious […]
Facebook Transitioning to ‘Meta’ – What Does It Mean For Your Practice?
A big headline in the news lately has been Facebook switching to Meta. This new name is indicative of what founder and CEO Mark Zuckerberg states is the company’s core ambition: to build the metaverse.1 A new brand, distanced from Facebook, ran under the same company. What does a transition from Facebook to Meta really […]
The Perfect Pair: Combining Digital Marketing with Direct Mail
There’s no doubt that digital marketing and direct mail are both essential tools for any business. You might be thinking that if you’re using one, there’s probably not a real need to use the other. Actually, when the two are paired together you can yield much higher conversion rates overall, especially in the Hearing Care […]